Determinants of stock investment intention among adults in Manila

By: Agam, Shaira Eunice A.; Bodonal, John Aldrich S.; Del Rosario, Ashly C.; Grana, Pauline Anne R.; Nicdao, Julia Samantha V.; Santos, Leila Patrice A
Language: English Publisher: Manila: PLM, c2025Description: Business Research: (BSBA major in Financial Management) - Pamantasan ng Lungsod ng Maynila, 2025Content type: text Media type: unmediated Carrier type: volumeGenre/Form: academic writingDDC classification: . LOC classification: HG4551 A33 2025
Contents:
ABSTRACT: This study investigates the factors influencing stock investment intention among adults (ages 18-59) in Manila, focusing on financial awareness, perceived value, and social influence. Despite rising financial inclusion in the Philippines, the specific behavioral drivers that influence investment decisions within this demographic remain underexplored. Guided by the Resourcing Action Approach, the research aims to assess how these variables relate to the intention to invest in Philippine Stock Exchange Index (PSEI) stocks. A quantitative, correlational research design was employed. Data were gathered from 104 respondents using a structured, self-administered questionnaire, validated for reliability and consistency through composite reliability and Cronbach’s alpha. Descriptive statistics summarized participant perceptions, while Pearson correlation analysis examined the relationship among variables Findings revealed that financial awareness and perceived value levels were high, while social influence was moderate, especially from professional rather than peer sources. All three variables showed statistically significant positive correlations with investment intention, affirming that they are key determinants. Notably, professional guidance had a stronger impact than peer influence, indicating a pragmatic investment approach among adults. The study supports the Reasoned Action Approach wherein financial awareness aligns with perceived behavioral control, perceived value corresponds to attitude toward behavior, and social influence relates to subjective norms. By focusing on a relatively understudied segment of the Filipino investor population, this research contributes to behavioral finance literature and provides actionable insights for financial educators, institutions, and policymakers. It underscores the importance of targeted financial education, trustworthy advisory services, and inclusive policy reforms to foster confident and sustained participation in the stock market among Filipino adults.
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ABSTRACT: This study investigates the factors influencing stock investment intention among adults (ages 18-59) in Manila, focusing on financial awareness, perceived value, and social influence. Despite rising financial inclusion in the Philippines, the specific behavioral drivers that influence investment decisions within this demographic remain underexplored. Guided by the Resourcing Action Approach, the research aims to assess how these variables relate to the intention to invest in Philippine Stock Exchange Index (PSEI) stocks. A quantitative, correlational research design was employed. Data were gathered from 104 respondents using a structured, self-administered questionnaire, validated for reliability and consistency through composite reliability and Cronbach’s alpha. Descriptive statistics summarized participant perceptions, while Pearson correlation analysis examined the relationship among variables Findings revealed that financial awareness and perceived value levels were high, while social influence was moderate, especially from professional rather than peer sources. All three variables showed statistically significant positive correlations with investment intention, affirming that they are key determinants. Notably, professional guidance had a stronger impact than peer influence, indicating a pragmatic investment approach among adults. The study supports the Reasoned Action Approach wherein financial awareness aligns with perceived behavioral control, perceived value corresponds to attitude toward behavior, and social influence relates to subjective norms. By focusing on a relatively understudied segment of the Filipino investor population, this research contributes to behavioral finance literature and provides actionable insights for financial educators, institutions, and policymakers. It underscores the importance of targeted financial education, trustworthy advisory services, and inclusive policy reforms to foster confident and sustained participation in the stock market among Filipino adults.

Filipiniana

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