Peel the power: A feasibility study on citrate fruit peels as sustainable fertilizer and pest control for potted plants

EXECUTIVE SUMMARY: Peel the Power represents a pioneering, environmentally sustainable enterprise dedicated to repurposing citrus fruit peels as organic fertilizers and pest control solutions tailored for urban plant and gardening enthusiasts. The initiative responds to the growing consumer inclination towards organic, non-chemical gardening products by offering a variable alternative to conventional synthetic fertilizers and pesticides. Situated in Paco, Manila, the enterprise operates from the residence of a team member and functions as both the primary office and storage facility. This location facilitates the comprehensive spectrum of operations, encompassing the management of online sales, processing orders, and providing customer support via widely used social media platforms such as Facebook, Instagram, and TikTok. The storage facility is outfitted with systematically arranged shelving and storage units designated for both raw materials and finished goods, thereby enhancing the efficiency of order processing and ensuring prompt delivery. The business name, “Peel the Power”, embodies its goal of turning organic waste----specifically, citrus peels-----into potent, all-natural plant care substitutes. It caters to a varied and ecologically concerned target group, which includes urban gardening enthusiasts, notably Millennials and Generation Z, who are enthusiastic about-eco-friendly plant care and frequently live in Metro Manila. The business also caters to plant parents and collectors who see plant care as an essential element of their lifestyle. Another important group is home gardeners, which include families and older generations such “Plant Titos” and promote health, sustainability, and child-safe gardening techniques. Finally, eco-conscious communities who support environmental awareness seek Peel the Power’s chemical-free solutions to help them maintain their commitment to sustainability. Peel the Power is an environmentally responsible establishment formed as a general partnership by five committed founders, each assuming critical responsibilities to ensure the smooth functioning of the enterprise. The general Manager directs strategic initiatives and oversees the overall trajectory of the business, with assistance from the Assistant Manager, who guarantees operational consistency. The Marketing Manager directs brand visibility and promotional endeavors, while the Operations Manager ensures production quality. The Finance Manager safeguards the financial stability of the organization. Collectively, they are supported by proficient factory workers and sales personnel who actualize the vision.

Filipiniana