Gentle Glimmer & Co.: The moisturizing candle

Abstract: The study investigates the possibility of producing and selling moisturizing candles with the potential to offer customers the benefits of aromatherapy and skincare routines. Completed using quantitative measures such as supply and demand profiling, target market segmentation, and marketing and outreach strategy, it demonstrates the prospective growth popularity of moisturizing candles due to their potential to incorporate relaxation and skincare in one product. As a result, the primary poles of this study include the manufacturing process, which is aimed at the careful selection and controlling of the quality of organic raw ingredients, and the market segment, which shows the potential for differentiation and selection of a competitive niche. The feasibility study's findings demonstrate the favorable context of the growing interest in wellness; the market presents opportunities for innovation and brand differentiation, and the potential for Gentle Glimmer to establish a strong presence in the industry. This information contains several recommendations for implementing moisturizing candle sales and the necessity of further projects in marketing research, such as targeted promotional campaigns, refining customer feedback, and participation in trade shows that can help increase brand awareness and market penetration. Keywords: Moisturizing Candles, Aromatherapy, Wellness Products, Market Segmentation, Market Research, Promotional Campaigns, Customer Feedback

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