Eden’s Patisserie: A feasibility study about the mix-and-match of fruits and flavors on cake specially ube-kiwi topped with tapioca

EXECUTIVE SUMMARY: I. Name of the Company Eden’s Patisserie is a Filipino-based company that was founded in 2023. The owner’s love for delicious pastries is the inspiration behind the business name. The founder’s imaginative minds desire to explore the healthier side of delectable pastries by integrating fruits into each cake. The name “Eden” is derived from the “Garden of Eden,” a lovely garden featuring the tree of the intended for Adam and Eve to dwell peacefully while effortlessly reaping the fruits of the earth, while “patisserie” is a French term that means “pastry shop.” Eden’s Patisserie seeks to sell healthy cakes using fruits as the main ingredient, which inspired the company name. II. Company Logo- The logo consists of the company name and the Eden’s Patisserie symbol. The icon depicts a cake drip with two leaves on either side of the candle and a candle on top. The drip indicates the company’s product, which is cake. The leaves stand in for “wellness,” and the candle represents all of the “celebrations” that customers will experience at Eden’s Patisserie. The logo should resemble a cake and an apple, emphasizing both celebrations and wellness III. Location of the Enterprise- The business will operate at 391 Herbosa Street, corner of Navarro Street, Tondo, Manila. The researchers chose this site it met the criteria for market segmentation in this study. A wide range of people walk down this street, including students, workers, visitors, and even locals. This street is home to numerous food landmarks, making it a commercial location. IV. Description of the Business- Healthy cakes that are freshly baked are slowly taking over the market. Although fruits were generally used as garnishes in marketed cakes, Eden’s Patisserie attempts to innovate and include fruits in the cake. The company’s unique selling proposition distinguishes itself from the competition. Every Filipino has a tradition of eating cake during birthday celebrations, fiestas, holidays, get-together, and other events. Also, because fruit has been a part of everyone’s lifestyle to promote wellbeing, the researchers chose to create a nutritious cake that will be in every Filipino home for every occasion. “Making Celebrations Especially Healthy.” Eden’s Patisserie’s owners had a common vision, to become the nation’s premier healthy bake shop offering high quality baked goods. Through appropriate customer service, quality, innovation, and health, the company will establish its reputation and grow to exceed customers expectations. Located at 391 Herbosa Street, corner of Navarro Street, Tondo Manila, Eden’s Patisserie will reach out to customers through social media advertising, taking advantage of Facebook and Instagram, offer discounts and vouchers to draw in new customers, and expand its market reach by merchant partnership with food delivery apps.

Filipiniana