A strategic management paper on Pru Life Insurance Corporation of U.K. / Kimberly Rose C. Señoron.
By: Señoron, Kimberly Rose C
Publisher: 2023Description: xvi, 104 pages ; 28 cmContent type: text Media type: unmediated Carrier type: volumeLOC classification: HD 30.28 S46 2023Summary: Executive Summary: This paper is about Pru Life Insurance Corporation of U.K., which has been operating in the country for 26 years. It is the first to introduce Investment-linked life insurance policies, which provide each policyholder insurance with investment. Additionally, the company is the first insurance company in the country that was authorized to distribute dollar-denominated investment-linked life insurance policies. These investment-linked life insurance policies help the company build solid brand recognition. It became one of the fastest-growing and leading insurance companies in the country. In this paper, the current vision and mission of the company were evaluated, and the researcher proposed new ones. Along with this is how the management will cascade the revisions. The organization’s internal and external factors were also evaluated to identify the threats, opportunities, weaknesses, and strengths. An industry study was also made to comprehend the various aspects influencing the sector. The company must also monitor its competitors, but it should still focus on what it does best. Its main competitors, but it should still focus on what it does best. Its main competitors are AIA Philippines Life and General Ins. Co. Inc., Sun Life of Canada (Philippines), Inc., and Philippine AXA Life Insurance Corporation. After completing all analyses, strategies relevant to the organization were devised, utilizing Freed David’s approach to strategic planning, and producing numerous matrices. The proposed strategy is product or service development through customer-centric innovation and leveraging technology to enhance the distribution network. The financial impact of the strategies was analyzed and assessed using projections, which is vital for the balanced scorecard that supplied the organization with four viewpoints: customer knowledge, financial performance, internal business processes, and learning and growth.| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Theses/Dissertation | PLM | PLM Graduate School Library | Graduate School-Thesis/Dissert | HD 30.28 S46 2023 (Browse shelf) | Available | G1742 |
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Thesis (M.A.)-- Pamantasan ng Lungsod ng Maynila, 2023.
A strategic management paper presented to the faculty of the PLM Business School- Graduate Program in partial fulfillment of the requirements for the degree of Master in Business Administration.
Executive Summary:
This paper is about Pru Life Insurance Corporation of U.K., which has been operating in the country for 26 years. It is the first to introduce Investment-linked life insurance policies, which provide each policyholder insurance with investment. Additionally, the company is the first insurance company in the country that was authorized to distribute dollar-denominated investment-linked life insurance policies. These investment-linked life insurance policies help the company build solid brand recognition. It became one of the fastest-growing and leading insurance companies in the country.
In this paper, the current vision and mission of the company were evaluated, and the researcher proposed new ones. Along with this is how the management will cascade the revisions.
The organization’s internal and external factors were also evaluated to identify the threats, opportunities, weaknesses, and strengths. An industry study was also made to comprehend the various aspects influencing the sector. The company must also monitor its competitors, but it should still focus on what it does best. Its main competitors, but it should still focus on what it does best. Its main competitors are AIA Philippines Life and General Ins. Co. Inc., Sun Life of Canada (Philippines), Inc., and Philippine AXA Life Insurance Corporation.
After completing all analyses, strategies relevant to the organization were devised, utilizing Freed David’s approach to strategic planning, and producing numerous matrices. The proposed strategy is product or service development through customer-centric innovation and leveraging technology to enhance the distribution network.
The financial impact of the strategies was analyzed and assessed using projections, which is vital for the balanced scorecard that supplied the organization with four viewpoints: customer knowledge, financial performance, internal business processes, and learning and growth.

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