Food tourism developmental plan for Herbosa street in Manila City

This study focuses on Herbosa Street in Tondo, Manila, as a potential culinary tourism hotspot, in line with the expanding worldwide interest in food tourism. Herbosa Street, known for street food that sells affordable Filipino dishes, and the lively community this gives a chance for a sustainable food tourism destination. Using a descriptive study research design, this study implemented its surveys to collect the necessary quantitative data concerning the views of both the vendors and visitors as far as what could attract them there, the prevailing challenges, and the possible improvements. To quantify the data, descriptive statistics was used to estimate, such as, measures of central tendency like mean, median, and frequency distribution. The statistical tools used in this study linked vendor views and experiences with visitor perceptions and experiences to disclose striking characteristics determining tourism potential. The results showed that affordability and variety of foods, as well as the sense of community, were the major attractions, whereas infrastructure problems and cleanliness were the major challenges. Majoring on this, vendors admitted that pricing policies do work, yet some infrastructure needed such as waste disposal systems and road conditions remained as the major concerns. Affordability and accessibility were commented by visitors as superb attractions, but the necessity for improvement remains in safety and sanitation. Both vendors and visitors agreed majorly to improve infrastructures such as lighting, road quality and CCTV installations, training of vendors and organization of events for improving attraction of the area. For these reasons, the result would help in promoting sustainable urban development and push towards the importance of Herbosa Street as a valuable asset in the City of Manila.