Assessing the perception of Hospitality Management as a degree program among freshman students in business colleges at PLM: an analysis.

Abstract: This study, Assessing the Perception of Hospitality Management as a Degree Program Among Freshman Students in Business Colleges at PLM An Analysis, analyzes the perceptions of Hospitality Management (HM) as a degree program. The research focuses on freshman students from PLM's Business Colleges, examining their perceptions through cognitive, affective, and psychomotor demains, as well as the factors influencing these perceptions, including academic reputation, learning environment, and job opportunities Using a researcher-made survey and a quantitative approach, data was collected from a stratified random sample of 195 students.

Findings reveal that respondents perceive Hospitality Management moderately high in terms of affective and psychomotor aspects, appreciating its values, hands-on nature, and fulfillment opportunities However, cognitive perceptions suggest misconceptions about the program's academic discipline, often seen as simplistic or vocational Factors like well-equipped facilities, creativity-focused learning environments, and career growth opportunities were positively rated, yet expectations regarding rapid career advancement and immediate financial stability were moderate.

Despite a weak positive correlation between perceptions and influencing factors, no significant relationship was found. These results underscore the need for initiatives to address misconceptions, enhance academic understanding, and align the curriculum with industry standards. This study provides valuable insights for stakeholders, future researchers, and the university to improve Hospitality Management's appeal and effectiveness as an academic program.