A strategic management paper for Shang Properties, Inc. / Marina May T. Mendez.
By: Mendez, Marina May T
Publisher: 2023Description: 113 pages; some colored illustrations: 28 centimetersContent type: text Media type: unmediated Carrier type: volumeSubject(s): Strategic managementLOC classification: HD30.28 M46 2023Summary: Shang Properties, Inc. (SPI) is a publicly listed company that focuses on property investment and development. It is known as a company that creates luxurious, and high-end condominium properties located in Metro Manila. The company also provides commercial, rental, and office leasing in the National Capital Region. In 2016, SPI started the operation of Shangri-La at the Fort entering the hotel operations. SPI reported an income of PhP2.190 billion in 2021, 54.7% increase against PhP1.421 billion in 2020. However, the company's revenue was affected by the pandemic resulting in a decline of 26.47% from PhP6.220 billion in 2020 to PhP4.573 billion in 2021. The researcher has formulated multiple strategies using different matrices such as SWOT Analysis and Matching, Strategic Position and Action Evaluation Matrix, Boston Consulting Group, Internal-External Matrix, GE McKinsey Matrix, and Grand Strategy Matrix. After tallying the results, it suggests that Market Development, Market Penetration, and Product Development strategies best suit the current standing of the company. Using Quantitative Strategic Planning Matrix, it was identified that Market Development, specifically "To develop new project strategically located within Metro Manila" is the best strategy for SPI. This strategy airns to expand the SPI's market locations and help the company increase its revenue.| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Dissertation | PLM | PLM Graduate School Library | Graduate School-Thesis/Dissert | HD 30.28 M46 2023 (Browse shelf) | Available | G1891 |
Thesis (M.A) -- Pamantasan ng Lungsod ng Maynila, 2023.
A strategic management paper presented to the faculty of PLM Business School - Graduate Program in partial fulfillment of the requirements in Strategic Management for the Degree of Master in Business Administration
Includes references and appendices.
Shang Properties, Inc. (SPI) is a publicly listed company that focuses on property investment and development. It is known as a company that creates luxurious, and high-end condominium properties located in Metro Manila. The company also provides commercial, rental, and office leasing in the National Capital Region. In 2016, SPI started the operation of Shangri-La at the Fort entering the hotel operations.
SPI reported an income of PhP2.190 billion in 2021, 54.7% increase against PhP1.421 billion in 2020. However, the company's revenue was affected by the pandemic resulting in a decline of 26.47% from PhP6.220 billion in 2020 to PhP4.573 billion in 2021.
The researcher has formulated multiple strategies using different matrices such as SWOT Analysis and Matching, Strategic Position and Action Evaluation Matrix, Boston Consulting Group, Internal-External Matrix, GE McKinsey Matrix, and Grand Strategy Matrix. After tallying the results, it suggests that Market Development, Market Penetration, and Product Development strategies best suit the current standing of the company. Using Quantitative Strategic Planning Matrix, it was identified that Market Development, specifically "To develop new project strategically located within Metro Manila" is the best strategy for SPI.
This strategy airns to expand the SPI's market locations and help the company increase its revenue.
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