Renal care Philippines, Inc. : gearing towards universal health care / Christine R. Basco.

Thesis (M.A) -- Pamantasan ng Lungsod ng Maynila, 2019.

A strategic management paper presented to the faculty of PLM Business School - Graduate Program in partial fulfillment of the requirements in Strategic Management for the Degree of Master in Business Administration

Includes references and appendices.

Renal Care Philippines Inc., (RCPI) is one of the country's progressive health care
provider and was formally incorporated on February 14, 2003. Its primary purpose is to
Own, manage and operate Dialysis Center/s and to provide General Services related
thereto. From initially one (1) dialysis clinic located in Metro Cavite, it grows fast into
having ten (10) operational dialysis centers in 2010. The company is known to be one of
the first to have Licensed Social Workers helping patients in sourcing for financial
assistance to ensure continuity of adequate hemodialysis frequency requirements. Such
have not just kept the company's existing regular patients, but also has been an effective
tool to attract new patients and promote long term loyalty.

In this study, the recommended strategy identified was through the help of the
different strategy matrix used: Competitive Profile Matrix (CPM), External Factor
Evaluation (EFE) Matrix, Internal Factor Evaluation (|FE), SWOT-TOWS Matrix, SPACE
Matrix, Boston Consulting Group (BCG) Matrix, IE Matrix and the Grand Strategy Matrix
(GSM). The result of the Strategic Position & Action Evaluation Matrix has shown that
the company has achieved major competitive advantage in a growing and stable industry.
In addition, the company has an outstanding position to utilize its Internal Strengths that
would enable to surmount internal weaknesses, take steps to get hold of the advantages
of external opportunities and mitigate external threats.

BCG matrix analysis results help the organization to identify the strategic plan of
the entire product portfolio so that each of the quadrants contains the products of the
organization. The subject company is into single product which is hemodialysis
treatment, as such, BCG matrix is not applicable for the company as it does not have
more than one product line to be measure. However, in terms of how the company is
ning in the market, Renal Care Philippines, Inc. should be considered to be placed
in Star quadrant. As the company has fast and a great market share which makes it as
a market leading product. A lot of investment is needed for the Renal Care Philippines
Inc.. to retain its position, maintain lead over competitor and for future growth.

Having the values from the IFE and EFE the result IE Matrix shows the company
falls on cell l which tells that the company to focus on grow and build strategy. This
means intensive and aggressive tactical strategies. The strategies should focus on
market penetration, market development, and product development. From the
operational perspective, a backward integration, forward integration, and horizontal
integration should also be considered.

Grand strategy matrix is the instrument for creating alternative and different
strategies for the organization. With this matrix, the company is under Quadrant I based
on the matrix above which means that the company has excellent strategic position and
have to focus on current market demands. Concentration on current markets reveals the
adaptation of strategies such as market expansion and formulation of patient-centered
programs parallel to the objective of Universal Health Care.

With these the Company can envision to continuously share our expertise in
providing our patients with the optimum quality kidney-related treatments at the lowest
possible costs. We shall develop a corporate image in the healthcare community as a
reliable partner and expert in renal care. Have programs that will support innovation,
efficiency and sustainability of the business, bridging to an active role in community-
oriented/social-civic activities and contribute in promoting a healthy environment. Shall
practice honesty, professionalism, and integrity in all our business dealings. Strive to
maintain a happy, caring and highly motivated workforce to provide effective and efficient
service to customers.

Adding the five missing components which has given the Company's Mission a
complete thought of how the Company is Now, Tomorrow and in the Future.