A strategic management paper for Fair Shipping Corporation / Maria Therese M. Consul.
By: Consul, Maria Therese M
Description: 160 pages; some colored illustrations: 28 centimetersContent type: text Media type: unmediated Carrier type: volumeSubject(s): Strategic managementLOC classification: HD30.28 C66 2023Summary: Fair Shipping Corporation is a staffing agency that supplies Filipino seafarers to principals in some parts of the world. Since its institution in the 1993, the company has grown to a size of 250 employees and has had expertise in operating Pure Car Carrier, Ro-ro Cargo Carrier, Bulk Carrier, Container, General Cargo, Chemical Tanker and L.P.G. Tanker. In upholding with its philosophy, Fair Shipping Corporation has established in-house training programs but has not develop a succession planning. This is crucial for company like Fair Shipping Corporation as it strengthens the overall capability of the company by selecting key competencies and skills necessary for business continuity. The core challenge therefore for Fair Shipping Corporation is to increase its market share to 15% by 2024 b, increase revenues by 10% annually and improve on crew management process to reduce operational expenses and focusing development of individuals through a sustainable succession planning to meet future business needs that will further increase revenue. Diverse approach formulation tools such as SWOT Matrix, IE Matrix, SPACE Matrix and Grand Strategy Matrix and matching tools such as CPM (Competitive Profile Matrix), SWOT Matrix, IFE Matrix, SPACE Matrix and Grand Strategy Matrix suggested market development and product development as its target segments. One of the problems of the company, however, is that the potential to grow in the market had been ignored in the past years. For the past ten years, the company has catered to just 12 main customers. Even though the business has consistently made revenue over the years it has been in operation, complacency has obscured its potential for expansion. The goal of this study is to locate areas where the organization may grow and to create plans to take benefit of those chances while also working to improve any internal deficiencies| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Dissertation | PLM | PLM Graduate School Library | Graduate School-Thesis/Dissert | HD30.28 C66 2023 (Browse shelf) | Available | G1622 |
Thesis (M.A) -- Pamantasan ng Lungsod ng Maynila, 2023.
A strategic management paper presented to the faculty of PLM Business School - Graduate Program in partial fulfillment of the requirements in Strategic Management for the Degree of Master in Business Administration
Includes references and appendices.
Fair Shipping Corporation is a staffing agency that supplies Filipino seafarers to
principals in some parts of the world. Since its institution in the 1993, the company
has grown to a size of 250 employees and has had expertise in operating Pure Car
Carrier, Ro-ro Cargo Carrier, Bulk Carrier, Container, General Cargo, Chemical
Tanker and L.P.G. Tanker. In upholding with its philosophy, Fair Shipping
Corporation has established in-house training programs but has not develop a
succession planning. This is crucial for company like Fair Shipping Corporation as it
strengthens the overall capability of the company by selecting key competencies and
skills necessary for business continuity. The core challenge therefore for Fair
Shipping Corporation is to increase its market share to 15% by 2024 b, increase
revenues by 10% annually and improve on crew management process to reduce
operational expenses and focusing development of individuals through a sustainable
succession planning to meet future business needs that will further increase revenue.
Diverse approach formulation tools such as SWOT Matrix, IE Matrix, SPACE
Matrix and Grand Strategy Matrix and matching tools such as CPM (Competitive
Profile Matrix), SWOT Matrix, IFE Matrix, SPACE Matrix and Grand Strategy
Matrix suggested market development and product development as its target
segments.
One of the problems of the company, however, is that the potential to grow in
the market had been ignored in the past years. For the past ten years, the company has
catered to just 12 main customers. Even though the business has consistently made
revenue over the years it has been in operation, complacency has obscured its
potential for expansion. The goal of this study is to locate areas where the organization may grow and to create plans to take benefit of those chances while also
working to improve any internal deficiencies
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