A strategic management paper for Bank of Commerce (BankCom)/ Aive A. Dollisen.

Thesis (M.A) -- Pamantasan ng Lungsod ng Maynila, 2024.

A strategic management paper presented to the faculty of PLM Business School - Graduate Program in partial fulfillment of the requirements in Strategic Management for the Degree of Master in Business Administration

Includes references and appendices.

This Strategic Management Paper for Bank of Commerce (BankCom) offers a
comprehensive analysis of the bank's current market position, competitive environment, and
strategic initiatives. By conducting a detailed assessment of internal and external factors, the
paper aims to identify key opportunities and challenges, providing actionable
recommendations to enhance BankCom's competitive edge and secure long-term growth in the
financial industry.

The study conducted a comprehensive SWOT (Strengths, Weaknesses, Opportunities,
and Threats) analysis to assess BankCom's internal strengths and weaknesses, as well as
external opportunities and threats. This evaluation provided valuable insights into the bank's
current strategic position.

To develop an effective strategy, the paper employed various strategic management
tools, including PESTEL Analysis, Porter's Five Forces, the Competitive Profile Matrix (CPM),
the External Factor Evaluation (EFE) Matrix, Internal factor Evaluation (IFE), SWOT Analysis
and Matching, the Strategic Position and Action Evaluation (SPACE) Matrix, the Boston
Consulting Group (BCG) Matrix, the Internal-External Matrix, the Grand Strategy Matrix
(GSM), and the Quantitative Strategic Planning Matrix (QSPM). Through the application of
these tools, the research developed two primary strategies: Market Penetration and Market
Development, demonstrating a proactive approach to enhancing the bank's market position and
expanding its reach.

With the help of strategic management tools, a Proposed Strategic Objective and
Financial Objective were also supported by Recommended Business Strategies. The
Implementation and Action Plans included a Strategy Map, Departmental Action Plans, and
Financial Projections for the next three years. This framework enabled comprehensive evaluation and monitoring through the implementation of the Balanced Scorecard, ensuring
alignment with the strategic plan and allowing for timely adjustments. This method optimizes
the achievement of BankCom's strategic objectives within the competitive financial industry
landscape.