A strategic management paper for BDO Unibank, Inc./ Emily M. Hughes. --

Thesis (M.A) -- Pamantasan ng Lungsod ng Maynila, 2022.

A strategic management paper presented to the faculty of PLM Business School - Graduate Program in partial fulfillment of the requirements in Strategic Management for the Degree in Master of Business Administration

Includes references and appendices.

BDO Unibank, Inc. is a well-known universal bank in the Philippines. It
provides a wide range of banking services, including lending (both for corporate
and individuals), foreign exchange, deposits, remittances, brokerage, credit
cards, retail cash cards, trusts and investments, and corporate cash
management.

The products and services of the company are diverse and could seCure
a strong brand reputation and established branches in strategic location to
improve its standing. With a significant amount of distribution network
consisting with over 1,600 branch location and offices as well as over 4,500
ATM's nationally. It also has 16 international locations in European, North
America, Mid East and Asia with the full range of operations in Hong Kong and
Singapore, an analysis of its external and internal factors was to understand
and know the threats, opportunities, weaknesses, and strengths. A study of the
industry is also crucial to understand the other factors affecting the industry.

The company must keep an eye to its three (3) main competitors, Bank of the
Philippines Islands, Metropolitan Bank & Trust Company, and Philippine
National Bank.

By using Fred & Forest David's methodology of strategic planning and
the creation of various matrices, strategies that are applicable for the company
to implement would appear after all the analysis has been done. The main
strategy that arose based on the various matrices of Competitor Profile Matrix,
Internal and External Evaluation Matrix and Grand Strategy Matrix are namely,
providing an extensive market reach, catering clients from low income, middle
class and upper-class individuals and businesses offering a wide range of products and service, Upgrading the internal application system to avoid data
breaches of customers' data and efficiently use by employees.

Utilizing projections, the financial impression of the strategies was
tested and evaluated, which is critical to the balanced scorecard that provided
the company with four perspectives identified as the customer knowledge,
financial performance, internal business processes, and growth and learning.