The strategic management analysis of Pacific Land and Building Corporation / Christine M. Perez.

Thesis (M.A) -- Pamantasan ng Lungsod ng Maynila, 2019

A strategic management paper submitted to the Graduate School of Business Management in partial fulfillment of the requirements for the Graduate School of Business and Management

Includes references and annexes.

Strategic management is a set of managerial decisions and actions that
determine the company's performance over the long term that have four
basic elements in the strategic management process include environmental
observation, strategy formulation (strategic planning or long-term planning),
strategy implementation, and evaluation and control. Strategic management
emphasizes the observation and evaluation of environmental opportunities
and threats by looking at the strengths and weaknesses of the company.

In today's business environment the ultimate role of corporation's
management is to make better decisions and increase the value of the firm
to its shareholders while observing applicable laws and responsibilities. With
the used of strategic management decision will ultimately strategize and
formulated based on the current market or the needs of the company align
with its vision, mission and core values.

Currently, Philippines have different types of income-generating industries
or establishments which include (1) Food industry, (2) Telecommunication
industry, (3) apparel industry, (4) Outsourcing and consultancy industry and
lastly (5) Real estate industry.

This strategic management analysis paper will basically revolve within the
latter mentioned industry: real estate or the concept of asset management
with some concept of construction management.

Duly-registered at the Securities and Exchange Commission with date of
incorporation as 24th of August 1961, Pacific Land and Building
Corporation presently belongs to top 1,000 corporations in the Philippines.
For the past five decades, the company continues to enhance the value of
its properties through experience and expertise by introducing new
developments and fresh concepts to its market with sound management
skills and strong leadership in property administration.

The company has four (4) facilities namely Abanao Square located in Baguio
City, Legarda Place located in Sampaloc Manila, Pacific Centre located in
Binondo Manila and I-pacific Residences located in San Nicolas Manila whose
primary and secondary purposes is to acquire, hold and dispose of, by
purchase, sale, exchange, mortgage, lease or otherwise, conditionally or
absolutely, real estate or any interest therein.

The following summarized highlights of each property as follows:
"Redefining the commercial
AbANAo
landscape of Baguio City"
SoUARE
Abanao Square is a 5-Storey
commercial building born in
the heart of Baguio City
opened to the public last November 15, 2002. It is located in one of the
busiest centers in Baguio City, on the strategic corners of Abanao
and Harrison Road. Abanao Square was created with the vision of upgrading
Baguio's shopping and dining experience by offering fresh and interesting
choices.

LEBARDA
Making a difference in University Belt:
LEGARDA
Legarda Place boast of a well-designed Dormitory,
Residential combined with Commercial Spaces
aimed to serve the student populace of Manila
offering the most affordable rental rates in support
to our future leaders. Legarda Place is ocated at
2327 Legarda Street, Sampaloc, Manila.
Your HOME for a Well-Balanced Lifestyle
The new development project
of Pacific Land & Building
Corporation is named iPacific
Residences Located in San Nicolas, Manila with 22-storey residential condominium and 839 square
meter Lot Company owned, targeting mainland, local Chinese and Filipino
families serving a well-balanced lifestyle and community and has
commercial spaces on the ground floor.

BABIFIe
Where Business Meets Pleasure
a
PACIFIC CENTRE is the newest haven
where business and pleasure converge.
Located in the heart of Binondo, Pacific
Centre is a newly-renovated 9-storey
building catering to office, commercial and leisure establishments.
Its ground and mezzanine floors serve most popular stores and restaurants,
retail and other services and upper floors serve as office space for
businesses.

The purp0se of this strategic management paper is to show that real
property asset management as one of the leading and finest industries in our
cOuntry today and how the company improves its overall strategy. Starting
with understanding the main needs and demands, also with the owner's
objectives, planning, moving through the acquisition phase, the operation
and maintenance phase, the refurbishment and enhancement phase, and, finally, the disposition of the asset in respond to the organization vision,
mission and core values.

This Strategic management papers aims to (1) assess the threats,
opportunities, weaknesses, and strength of the organization; (2) make
the necessary recommendation/s for the awareness, understan ding and
improvement of the company's organization al culture and environment
(3) management of partnership with its customers, suppliers and
employees and (4) attain conflict resolution in order to maximize
company profitability with competitive advantage across industries and
global presence.

This paper was also carried out based on the information gained through
several techniques such as (1) Document analysis; (2) Structured and
Unstructured Interviews; (3) Interface analysis; (4) Walk through and actual
observations; (5) company websites and competitors websites and (6)
related references with assumptions that all strategies formulation and
implementation will based on the current vision, mission, core values and
objectives of the company.

The strategic tools being used in identification and formulation of strategies
are (1) External and Internal Assessment; (2) SWOT analysis, (3) TOWS
Matrix, (4) SPACE matrix, (5) Boston Consulting Group Matrix, (6) Internal-
External Matrix and (7) The Grand Strategy Matrix. As summarized result
from these tools the company should undergo (1) Product Development and (2) Market Penetration through Asset acquisition, asset conversion and asset
development to gain more market shares.

The time period was limited with some limitation access to the data and for
this matter, in order to maintain the highest level of confidentiality in
information and other details all included data without any significant
variance for the decision makers this paper was used for academics purposes
only.