A strategic management paper for PLDT Inc. / Mikaela Marie Kalinisan.

Thesis (M.A) -- Pamantasan ng Lungsod ng Maynila, 2024.

A strategic management paper presented to the College of Business Administration in partial fulfillment of the requirements in Strategic Management for the Degree of Master in Business Administration

Includes bibliography and appendices.

PLDT, founded in 1928, is the Philippines' leading telecom company. It started with fixed-line services and radiotelephone connections, then expanded into mobile networks like Smart, TNT, and Sun Cellular. PLDT has a history of innovation, bringing new technologies like cellular phones, fiber optic broadband, and 5G to the Philippines. The company has also shown resilience, rebuilding its network after World War II and achieving Filipino ownership in 1967. Today, PLDT remains a leader in connecting Filipinos and driving the country's digital transformation.
This paper outlines a strategic roadmap to significantly strengthen PLDT Inc.'s leadership in the wireless broadband market. Our goal is to expand PLDT's market share from 43% to 499% by 2026. To achieve this ambitious target, we will prioritize closing the gap in underserved regions, specifically focusing on bringing high-speed wireless broadband to rural areas in Region 4-A (Calabarzon), Central Luzon, Western Visayas, and Central Visayas. By bridging the digital divide in these regions, PLDT can empower Filipinos with the connectivity they need to participate fully in the modern world.
This expansion plan goes beyond simply acquiring new customers. We envision a future where Filipinos in remote areas have access to the same level of opportunity and progress as those in urban centers. Reliable wireless broadband will be a game-changer, fostering economic growth, educational advancement, and improved communication channels for these communities.
PLDT boasts a strong financial position and confident outlook. They leverage this strength by strategically investing capital in projects that fuel the Philippines' economic growth. PLDT has primarily funded these initiatives through a combination of its existing assets and loans. This approach capitalizes on their financial stability while demonstrating their commitment to national development.
Forecasts indicate a bright future for PLDT's financial health. The company makes strategic use of its strong capital position to invest in the Philippines' economic development. This commitment involves the continued expansion of their wireless services, ensuring PLDT remains a competitive leader while delivering exceptional value to its customers.
As the Philippine economy flourishes and foreign investment surges, PLDT, a telecommunications frontrunner, is perfectly positioned to capitalize on these exciting developments. This translates to further growth potential for PLDT and continued positive contributions to the nation's economic journey.