A strategic management paper for Multimind International AB / Reynante C. Vergara.

Thesis (M.A)--Pamantasan ng Lungsod ng Maynila, 2024

A strategic management paper presented to the College of Business Administration --Graduate Program in partial fulfillment of the requirements for the Degree Master in Business Administration.

Multimind International AB is the subject company for this Strategic Managment paper requirements to be assessed and evaluated by the group of expert in the academe and in various industry rendering their services in Pamantasan ng Lungsod ng Maynila (PLM).

This report and presentation will tackle and emphasize the companys operational advantages, disadvantages, strengths and weaknesses. We will use this medium, STRAMA, to help the company in analyzing the factors surrounding its operation regardless of usefulness and importance. We will also aim, along this process, to providing a strategic recommendation and the most fitted solution to every challenge that the company is blind of its existence.

The research will start by learning more of the company in terms of the nature of its business and operational requirements. An analysis of the company strategic plan through various methods like SWOT, industry scanning, competitive analysis and marketing research. Along with this process, we will align the current vision and mission of the company with its business objectives and prospectives. The re-creation and reformulation of a new mission and vision will be recommended in the event that the result of this paper will invalidate the current in use.

The focus of this research would be on the four major aspects of the business, the marketing aspect, human resource, financial and management services and the operational aspect. The alignment if these four aspects will validate if the company is doing well in terms of its departmental objective which may turns into a prospective company as a whole.

The application of various methods in analyzing the company's four major departmental aspect and the formulation of an effective strategic management frameworks and tools is indeed part of the objective of this process. We will apply SWOT analysis, Competitive Profile Mrix, Poster's, Porter's Five Forces Model, Industry analysis, market profiling, financial analysis and human resource planning and strategic man power sourcing.

After the end pf this presentation all the factors involved and data relevant to the operation and financial aspects of th comppany, we will provide the management with the most effective reccomendations and alternative cources of acton that maybe helpful to multimind intenational AB.