A strategic management paper for Human Nature (Gandang Kalikasan, Inc.) / Russel A. Macanip.

Thesis (M.A.)-- Pamantasan ng Lungsod ng Maynila, 2024.

A strategic management paper presented to the College of Business Administration in partial fulfillment of the requirements in Strategic Management for the degree Master in Business Administration.

Executive summary:


Human Nature (Gandang Kalikasan, Inc.) is the fastest-growing and one of the largest social enterprises in the Philippines. It is the Philippines’ pioneer brand of effective, safe, and affordable genuinely natural products. Founded in 2008 by Anna Meloto-Wilk and Camille Meloto, two daughter of Gawad Kalinga founder Tony Meloto, Human Nature is guided by the principles of being Pro-Philippines, Pro-poor and Pro-environment.
The author took on the company’s high quality products, extensive distribution network, strong management and competitive position to capitalize on consumer demand for a natural, safe, and effective products. The strategies for the company’s revenue drivers include market development to explore new markets product development to increase quality and market penetration to grow brand awareness.
This paper evaluate the company’s mission, and vision statements, internal and external environments, financial projections for the next three years to identify the strategies for Human Nature’s continued competitiveness and success. The author followed a quantitative case methodology to assess the company’s strategies, utilizing strategic management tools such as SWOT analysis, Porter’s Five Forces, TOWS Analysis SPACE Matrix, BCG Matrix, Internal and External Matrix, and Quantitative Strategic Planning Matrix.