A strategic management paper for Jaycess Food and Commodities Corporation / Mohammad Ali D. Gamama.

Thesis (M.A)--Pamantasan ng Lungsod ng Maynila, 2023.

A strategic management paper presented to the Faculty of the PLM Business School -- Graduate Program in partial fulfillment of the requirements for the degree Master in Business Administration.

Entrepreneurs Jorge and Girlie Bersano started the Jaycess Food and Commodities Corporation (JFCC) in 1999 in Novaliches, Quezon City. The company is a small sized company engaged in the processed meat industry. The company distributes to different parts of Luzon, with significant demand form Bicol.

An extensive analysis of the company's internal and external factors, which are its strengths, weaknesses, opportunities, and threats has been conducted to have a stronghold in the industry. The identified direct competitors of Jaycess Food and Commodities Corporation are Joshua's meat Products inc., JMREVERE Foods Corporation, and Maco's Meat Products.

The primary strategy was identified using Fred Davids strategic planning and different matrices, including SWOT Analysis and matching, SPACE,BCG,IE, and GSM. After evaluating the matrices, the strategy that would be more advantageous to the company is broadening its market share in Luzon, especially in Bicol, thorugh strengthening its online and offline marketing and building a facility as a storage and sorting area in Bicol. The study includes the balanced score card that shows the relationship between different standpoints: financial, customer, internal, employee, community and social perspectives and an action plan that presents how every activity can be carried out. The possible savings and expenses were considered in the financial projection.