A strategic management paper for Oracle (Philippines) Corporation / Patrick Allan G. Salazar.

Thesis (M.A)--Pamantasan ng Lungsod ng Maynila, 2020.

A strategic management paper presented to the Faculty of the PLM Business School -- Graduate Program in partial fulfillment of the requirements for the degree Master in Business Administration.

Oracle (Philippines) Corporation was incorporated in the Philippines and registered with the Philippine securities and Exchange Commission on July 10, 1990 with SEC Reg. No. 179050. The primary purpose of the company is to conduct business as a Computer Technology Company and in general deal in computer hardware, computer software and other information technology products and service.

This study use the combination of qualitative and quantitative analysis in developing the company's assessment.Several interviews are being conducted with the company and industry experts as a primary source of information. Moreover, the financial statements for the year 2015 to 2018 for the top 5 industry leaders are integral in completing this research. On the other hand,current vision and mission are being evaluated using certain criteria in order to improve and propose new mission and vision statement.

It should be mentioned that the results of Porter's Five Forces Model shows that there is a strong rivalry in the IT industry which in turn exerts downward pressure on the industry's growth. This has even lead to increase the level of competition in terms of product offering, service delivery, differentiation, and pricing schemes.

Based on the External Factor Evaluation Matrix, the company got a total weighted score of 3.01 that signifies the company's average response to opportunities and threats. On the other hand, the company got a total weighted average of 2.51 in the Internal Factor Evaluation Matrix that indicates an above average response to internal environment.

A SWOT analysis was done for strategy formulation to take place. Internal strengths and weaknesses were paired with external opportunities and threats in order to formulate strategies. Another result from a strategy matching tool was grow and build in which according to the IE matrix market penetration, market development and product development are the recommended strategies. For the BCG Matrix, the company belongs in Quadrant II named as star with high market share and industry growth. Meanwhile, the company is lies in the aggressive quadrant considering its financial, competitive, stability and industry position based on the SPACE Matrix. Finally, according to the grans strategy matrix, Oracle (Philippines) Corporation has strong competitive position and rapid growth. In summary, market penetration and market development are the recommended strategies according to the stated strategy matching tools. These two strategies were evaluated in the QSPM and market penetration is the most attractive strategy for the company.

The main strategic objective of Oracle (Philippines) Corporation is to achieve and become the trusted local IT company in the growing market of computer consultancy and facilities industry through intensifying marketing efforts and strengthening corporate social responsibility with the end goal of providing excellent IT solutions to gain new and maintain current customers. With the propose strategy, the company is expected to increase revenue by 10% to 15% per annum on next three years.