A strategic management paper for North Star International Travel, Inc. / Ronalyn C. Tasic.
By: Tasic, Ronalyn C
Publisher: 2020Description: 114 pages ; 28 cmContent type: text Media type: unmediated Carrier type: volumeSubject(s): Strategic managementLOC classification: HD 30.28 T37 2020Summary: This strategic management paper focuses in providing a recommended strategy for North Star International Travel, Inc. North Star Travel has obtained its license to operate as a travel agency on March 13,1990. In just less than two years of operations, the company earned recognition and accreditation by the International Air Transport Association because of its impressive sales production. The company's mission and vision statement are being evaluated based on standard criteria and guidelines in order to recommend a revised and improved statements. Moreover, the company's macro environmental analysis such as political economic, social, technological, environmental and competitive factors are being analysed as opportunities and threats. For a deeper understanding of the industry, Michael Porter's five forces model is being evaluated. Financial ratios are being used for the internal analysis of the company. After considering the matching tools such as SWOT-TOWS Matrix, IE Matrix, SPACE Matrix, BCG Matrix and GSM Matri, market penetration and product development . Product development is the most attractive strategy for the company according to the QSP Matrix. The company is expected to gain additional revenues of 3%,5%, and 7% with a total revenue increase of 22%.24 and 26% for the years 2020, 2021,and 2022 respectively.| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| PLM | PLM Graduate School Library | Graduate School-Thesis/Dissert | HD 30.28 T37 2020 (Browse shelf) | Available | G1779 |
Thesis (M.A)--Pamantasan ng Lungsod ng Maynila, 2020.
A strategic management paper presented to the Faculty of the PLM Business School -- Graduate Program in partial fulfillment of the requirements for the degree Master in Business Administration.
This strategic management paper focuses in providing a recommended strategy for North Star International Travel, Inc. North Star Travel has obtained its license to operate as a travel agency on March 13,1990. In just less than two years of operations, the company earned recognition and accreditation by the International Air Transport Association because of its impressive sales production.
The company's mission and vision statement are being evaluated based on standard criteria and guidelines in order to recommend a revised and improved statements.
Moreover, the company's macro environmental analysis such as political economic, social, technological, environmental and competitive factors are being analysed as opportunities and threats. For a deeper understanding of the industry, Michael Porter's five forces model is being evaluated. Financial ratios are being used for the internal analysis of the company.
After considering the matching tools such as SWOT-TOWS Matrix, IE Matrix, SPACE Matrix, BCG Matrix and GSM Matri, market penetration and product development . Product development is the most attractive strategy for the company according to the QSP Matrix.
The company is expected to gain additional revenues of 3%,5%, and 7% with a total revenue increase of 22%.24 and 26% for the years 2020, 2021,and 2022 respectively.
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