A strategic management paper Robinsons Supermarket Corporation / Maria Sagrada P. Villena.

Thesis (M.A)--Pamantasan ng Lungsod ng Maynila, 2022.

A strategic management paper presented to the Faculty of the PLM Business School -- Graduate Program in partial fulfillment of the requirements for the degree Master in Business Administration.

Now that the business landscape is ever-changing, Robinsons Supermarket must move boldly toward becoming a truly sustainable and agile organization. The study puts forward the proposed strategies and action plam centered on this theme.

The grocery market remains unsaturated, where informal businesses exist to provide the underserved market's demand for food and non-food products.

Thus, considering the external and internal environments of Robinsons Supermarket, the researcher concurs with the existing strategies of its parent company-RRHI- to grow its presence and engage in strategic mergers and acquisitions, when possible to thrive in a highly competitive industry.

Robinsons will find competitive advantage if it harnesses its organizational capacity, namely its technology infrastructure and people, together with its brand. The time is ripe for Robinsons to make aggressive move toward digitalization. The researcher finds that two alternative strategies support the strategic positions of Robinsons.

Based on the strategic analytical techniques employed, Robinsons may consider developing exixting or new products and services. In paritcular, the company may continue its upgrading of its stores, but this time, with the full intention of building sustainable and green supermarkets for the future.

Also, Robinsons may go deeper into its digital initiatives by designing its platforms where it can use the customer database to mett the reel-time needs and demands of its customers.

One study found that platform businesses have revolutionized many retailing markets and forced traditional players to exit the market or consider far-reaching strategy adaptation. Transformative business model innovations often become necessary, because competing head to head on product sales with fully grown retail platforms is almost always a lost cause.

Traditional retailers recognize that digitalization in their retail value chain is a new approach to value creation and to perceived benefits at the customer level. Each introduces new customer touch points and customer retailer channel brand interactions.

After the formulation of the strategies, the researcher crunched the numbers to test if the alternatives could be profitable. As it turned out, the potential topline of up to 5% annually in the next 5 years.

The researcher hopes that the study will contribute to the relevant discussion on strategic maneuvers that are available to companies including major companies like Robinsons Supermarket Corporation.