A strategic management paper for Vista Land & Lifescapes, Inc. / Danielle Chesca V.C Dela Torre.

Thesis (M.A)--Pamantasan ng Lungsod ng Maynila, 2023.

A strategic management paper presented to the Faculty of the PLM Business School -- Graduate Program in partial fulfillment of the requirements for the degree Master in Business Administration.

Real state development adds value to a property by adding and modifying buildings. This usually involves building apartments, multi family homes, restaurants, offices or stores on the land. Over the past decade, the Philippine real state market has changed drastically. Filipinos are buying and investing in real state as the middle class grows and OFW remittances continue.

This strategic management paper assessed Vista Land & Lifescapes, Inc. real state market conditions, developed long-term strategies, and assessed their effectiveness. Urbanization is a major factor in global growth. Nearly half of Filipinos live in cities, and nearly a quarter in the capital. Because of its south and east growth,the city is now the greater Manila area. The property market is the most profitable in the country because most Filipinos see it as a source of income and investment. Population growth increases housing demand, raising real estate prices. People want bigger, better and more convenient homes, which boosts property demand. With capital gains and rental income, property ownership is a long-term investment. This may attract investors seeking successful businesses. Vista land & Lifescapes, Inc. has internal strengths and weaknesses and external opportunities and threats, according to extensive research. Thus, the company should prioritize market development and penetration.

The Philippine Global Competitive Ratings performance should boost real estate business. The country grade has increased due to improved economic performance and infrastructure. If the Philippines can compete well with other countries, foreign investors and residential dwellings, especially condos will increase. This shows that the Philippines strong economic growth will help the government attract new investments. The Philippines is doing these to improve. The rise in demand will give state residents new opportunities and help Vista Land build more homes. Both sides will benefit from these results. Prices that are comparable to those of competitors drive up sales. is Vista Lands' most important strength and critical factor for building residential units for middle and high income clients with an existing township development and livability units. However, the companys's Lack of Social Media Marketing Campaign is a major drawback.

Vista Land & Lifescapes, Inc. needs these task specific action plans to achieve its strategic goals. It must improve its internal traits to succeed. If the organization follows the strategy map to achieve its goals, it will achieve its vision and mission. One of the company's main goals for 2026 is to increase market share by 10%. With the strategy map, the organization can more easily achieve its mission and vision goals.