A strategic management paper for Salinas Foods, Inc. / Recy V. Nogueras.

Thesis (M.A)--Pamantasan ng Lungsod ng Maynila, 2020.

A strategic management paper presented to the Faculty of the PLM Business School--Graduate Program in partial fulfillment of the requirements for the degree Master in Business Administration.

Salt is considered by many as a basic necessity. It plays a crucial role in producing food, maintaining our health, and it also has its industrial purposes, indeed, one of the most useful resources on earth. It is a commodity that is widely available, with variants coming all over the world farmed from the ocean or harvested from mines deep underground. However, for the Philippines, with its many coastlines and seas, it is only natural for our local salt to originate from seawater. Our country has a total 5080 hectares that are committed to producing salt through solar evaporation. There are several grades of salt produced by varying methods of evaporation. Traditional salt farms use ceramic-tilled to produce commercial salt. There are numerous salt producers in the Philippines but there is an increasing competition between the local and imported salt due to the Philippines vulnerability to climate change and health reasons (SFI, 2019).

A major player in the salt industry, Salinas Corporation, is committed to harvesting 35,000 metric tons of salt annually. Through modern evaporation, the company has managed to deliver quality and highly efficient salt. Thus, the need to validate the quality of the salts is needed.

This study provides a review of relevant literature on strategic management along with some data to initiate an assessment or a SWOT analysis for Salinas Corporation. This company became financially stable and successfully for almost 6 decades through its use of strategies such as outsourcing, cost efficient products, and differentation. The researcher provides some content to analyze and evaluate the company's strengths and weaknesses along with relevant opportunities and threats to determine whether the said company can sustain its profitability in the salt industry. The study provides a discussion of strategic management planning, market analysis, SWOT and PEST analysis, alternative strategies and expansion in the salt industry. Finally,a discussion on questions along with the details about the concept and usage of a value-driven management framework is offered for future integration in situational analysis and long-term planning to maximize overall value for the company's owners. The company is recommended to adopt the strategy of product development and market penetration.