A strategic management paper for Partas Transportation Co., Inc. / Rica S. Pakingan.
By: Pakingan, Rica S
Publisher: 2023Description: 99 pages ; 28 cmContent type: text Media type: unmediated Carrier type: volumeSubject(s): Strategic managementLOC classification: HD 30.28 P35 2023Summary: Partas Transportation Co., Inc. is one of the major bus companies catering bus transportation services transporting passengers in key destinations in National Capital Region, Ilocos Region, Cordillera Administrative Region and Mindoro. This paper aims to propose strategic management plan through strategic principles, tools, and techniques in providing best alternative strategies for the company to maintain its competitiveness. Despite losses during the pandemic the company was still placed in a competitive position, however, its major weaknesses are its low efforts in the marketing and advertising sector and the adaptation of technological advancement in this fast- paced world. Thus, based on the various matrices and analysis of its internal strengths and weaknesses and external opportunities and threats scanning along with other relevant findings, strategies formulated to further strengthen PTCI's position. The summary of each matrix and strategies that are appropriate to be used by PTCI resulted in three (3) intensive strategies which are Market Penetration, Market Development and Product Development. Corollary, following the several analyses conducted using relevant strategic management tools and frameworks, in order to maximize the profit potential of PTCI, the Quantitative Strategic Planning Matrix was used for the strategy selection process. The author weighed certain factors that are relevant to the growth of PTCI. The total score for Market Penetration is 6.31 which is the highest rating strategy. The Product/Technology Development and Market Development weighed a rating of 6.2 1 and 5.01, respectively. This makes Market Penetration and Product/ Technology Development the suited strategies for PTCI. These strategies can be used by PTCI for growth, they may employ these by seeking to increase their market share through greater marketing efforts and adaptation to technological advancement to compete with other bus companies.| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| PLM | PLM Graduate School Library | Graduate School-Thesis/Dissert | HD 30.28 P35 2023 (Browse shelf) | Available | G1788 |
Thesis (M.A)--Pamantasan ng Lungsod ng Maynila, 2023.
A strategic management paper presented to the Faculty of the PLM Business School--Graduate Program in partial fulfillment of the requirements for the degree Master in Business Administration.
Partas Transportation Co., Inc. is one of the major bus companies catering bus transportation services transporting passengers in key destinations in National Capital Region, Ilocos Region, Cordillera Administrative Region and Mindoro. This paper aims to propose strategic management plan through strategic principles, tools, and techniques in providing best alternative strategies for the company to maintain its competitiveness.
Despite losses during the pandemic the company was still placed in a competitive position, however, its major weaknesses are its low efforts in the marketing and advertising sector and the adaptation of technological advancement in this fast- paced world. Thus, based on the various matrices and analysis of its internal strengths and weaknesses and external opportunities and threats scanning along with other relevant findings, strategies formulated to further strengthen PTCI's position.
The summary of each matrix and strategies that are appropriate to be used by PTCI resulted in three (3) intensive strategies which are Market Penetration, Market Development and Product Development.
Corollary, following the several analyses conducted using relevant strategic management tools and frameworks, in order to maximize the profit potential of PTCI, the Quantitative Strategic Planning Matrix was used for the strategy selection process. The author weighed certain factors that are relevant to the growth of PTCI. The total score for Market Penetration is 6.31 which is the highest rating strategy. The Product/Technology Development and Market Development weighed a rating of 6.2 1 and 5.01, respectively. This makes Market Penetration and Product/ Technology Development the suited strategies for PTCI.
These strategies can be used by PTCI for growth, they may employ these by seeking to increase their market share through greater marketing efforts and adaptation to technological advancement to compete with other bus companies.
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