A strategic management paper for Networld Hotel Management Corporation / Alex R. Carandang.
By: Carandang, Alex R
Publisher: 2020Description: xi, 260 pages ; 28 cmContent type: text Media type: unmediated Carrier type: volumeSubject(s): Strategic managementLOC classification: HD 30.28 C37 2020Summary: The study is focused on the hospitality industry in Metro Manila with its product and services being offered to the local and international business travelers as well as tourist in every nationality. The industry has been in a lot of changes with major events happening left and ight. Whether there's an epidemic threatening travelers or the city mayor pushing for its heritage revival, hotels have been operating in all enthusiasm to take advantage or take measures to continue to do business. This is where the importance of marketing and business development comes into play. Networld Hotel is one of the long standing hotels located strategically along historic Manila Bay. This study proposes different business strategies that the company can use to penetrate and develop markets ultimately reach new heights in their revenue. Presenting in the current situation are the growing economy of the country, tourism cases, changing government policies and rise of different mobile technology. More over the competitors in the area including a benchmark hotel were also studied and research to get more insight. Applying the different strengths of the company including its good cost control and steady income, the strategist came up with programs to improve the company. This includes market penetration of mobile and heritage tourism market; develop market to other asian countries and development of new premium product package. Operational programs to Support these campaigns are also proposed such as digital campaign for recruitment, Japanese 5S policy updates, and intemational partnerships. Analytical tools were used and resulted interpreting that the market is rapidly growing and company can cormpete fairly. With strategies in place and implemented the paper is projecting the company will improve and grow in the next five years.| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| PLM | PLM Graduate School Library | Graduate School-Thesis/Dissert | HD 30.28 C37 2020 (Browse shelf) | Available | G1790 |
Thesis (M.A)--Pamantasan ng Lungsod ng Maynila, 2020.
A strategic management paper presented to the Faculty of the PLM Business School--Graduate Program in partial fulfillment of the requirements for the degree Master in Business Administration.
The study is focused on the hospitality industry in Metro Manila with its product and services being offered to the local and international business travelers as well as tourist in every nationality.
The industry has been in a lot of changes with major events happening left and ight. Whether there's an epidemic threatening travelers or the city mayor pushing for its heritage revival, hotels have been operating in all enthusiasm to take advantage or take measures to continue to do business. This is where the importance of marketing and business development comes into play. Networld Hotel is one of the long standing hotels located strategically along historic Manila Bay. This study proposes different business strategies that the company can use to penetrate and develop markets ultimately reach new heights in their revenue.
Presenting in the current situation are the growing economy of the country, tourism cases, changing government policies and rise of different mobile technology. More over the competitors in the area including a benchmark hotel were also studied and research to get more insight. Applying the different strengths of the company including its good cost control and steady income, the strategist came up with programs to improve the company. This includes market penetration of mobile and heritage tourism market; develop market to other asian countries and development of new premium product package. Operational programs to Support these campaigns are also proposed such as digital campaign for recruitment, Japanese 5S policy updates, and intemational partnerships. Analytical tools were used and resulted interpreting that the market is rapidly growing and company can cormpete fairly. With strategies in place and implemented the paper is projecting the company will improve and grow in the next five years.
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