A strategic management paper for Design coordinates, Inc. / Celerina M. Rivadeniera.
By: Rivadeniera, Celerina M
Publisher: 2019Description: xii, 81 pages ; 28 cmContent type: text Media type: unmediated Carrier type: volumeSubject(s): Strategic managementLOC classification: HD 30.28 R58 2019Summary: DCI's history spans nearly four decades of excellent track record and trusted partnerships with clients from different industries. A lot have changed since DCl's inception in 1978, but have always remained faithful to the vision, mission, core values, and quality of service that the founder championed over many years. Founded by Architect Oscar S. Salvacion, he graduated with a Bachelor of Science degree in Architecture from the University of Santo Tomas. In his batch, he placed No. 9 in the licensure examination for architects. Soon after passing the board exam, he worked for a petroleum company in Tokyo, Japan. After various analyses, a formulation of a market penetration strategy is recommended in order for the company to increase its sale and seize a large market share. Promoting the service through multimedia suggested to be the most effective to achieve its strategic objectives within 5 years of operation. If implemented successfully, it will bring in a gross profit margin of Php 300 million and a growth in its customer base after the commencement of the proposed strategy.| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| PLM | PLM Graduate School Library | Graduate School-Thesis/Dissert | HD 30.28 R58 2019 (Browse shelf) | Available | G1794 |
Thesis (M.A)--Pamantasan ng Lungsod ng Maynila, 2019.
A strategic management paper presented to the Faculty of the PLM Business School--Graduate Program in partial fulfillment of the requirements for the degree Master in Business Administration.
DCI's history spans nearly four decades of excellent track record and trusted partnerships with clients from different industries. A lot have changed since DCl's inception in 1978, but have always remained faithful to the vision, mission, core values, and quality of service that the founder championed over many years. Founded by Architect Oscar S. Salvacion, he graduated with a Bachelor of Science degree in Architecture from the University of Santo Tomas. In his batch, he placed No. 9 in the licensure examination for architects. Soon after passing the board exam, he worked for a petroleum company in Tokyo, Japan.
After various analyses, a formulation of a market penetration strategy is recommended in order for the company to increase its sale and seize a large market share. Promoting the service through multimedia suggested to be the most effective to achieve its strategic objectives within 5 years of operation.
If implemented successfully, it will bring in a gross profit margin of Php 300 million and a growth in its customer base after the commencement of the proposed strategy.
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