A strategic management paper H&M / Precious Abigale S. Cortez.

Thesis (M.A)--Pamantasan ng Lungsod ng Maynila, 2022.

A strategic management paper presented to the Faculty of the PLM Business School--Graduate Program in partial fulfillment of the requirements for the degree Master in Business Administration.

The products and services of the H&M company are diverse and could secure a strong brand reputation and established branches in a strategic location. To improve its standing, an analysis of its external and internal factors is needed to understand and know the threats, opportunities, weaknesses, and strengths. A study of the industry is also crucial to understand the other factors affecting the industry. The company must also keep watching its two (2) main competitors, Zara and Uniqlo. By using Fred David's methodology of strategic planning and the creation of various matrices, strategies that are applicable for the company to implement would appear after all the analysis has been done. The main strategy that has arisen based on the various matrices of CPM, IFE, EFE, and GSM are namely, product innovation towards a more sustainable specialty plastics solution and a strong focus on the development of High Margin Specialty Products (HMSP) that can boost competitive positioning and improve margins. Utilizing projections, the financial impression of the strategies was tested and evaluated, which is critical to the balanced scorecard that provided the company with four perspectives identified as the customer knowledge, financial performance, internal business processes, and growth and learning.