A strategic management paper for National Book Store, Inc. / Keithlin Lois Renai F. Pruna.

Thesis (M.A)--Pamantasan ng Lungsod ng Maynila, 2023.

A strategic management paper presented to the Faculty of the PLM Business School--Graduate Program in partial fulfillment of the requirements for the degree Master in Business Administration.

National Bookstore, Inc. is the Philippines' largest bookstore chain that was established in 1942. It is engaged in retailing that offers books, school and office supplies, and other related products.

The company's success is attributed to its commitment to providing high-quality products, competitive prices, an extensive selection of products, and customer service. It has 235 branches nationwide and has recently offered small franchises to cater to school demands. This is in relation to their vision of providing accessible learning to students nationwide.

This Strategic Management paper for National Bookstore, Inc. focuses on its Philippine operations. This paper detemined the company's strengths, weaknesses, opportunities, and threats in order to analyze the company's internal and external factors affecting the company and industry.

National Bookstore aims to maintain its strong brand recognition and revive its brand in being the top bookstore chain in the Philippines by innovating to provide digital services such as e-books and audiobooks to cater to a larger market. This company also aims to provide an extensive selection of books around the world to deliver customers diversity and discovery.