A strategic management paper for Puregold Price Club, Inc. / Marlon V. Soriano.

Thesis (M.A)--Pamantasan ng Lungsod ng Maynila, 2024.

A strategic management paper presented to the College of Business Administration--Graduate Program in partial fulfillment of the requirements for the degree Master in Business Administration.

This strategic management paper presented a comprehensive analysis of Puregold Price Club, Inc. This is to improve competitive position, sustain growth, and face relevant challenges. This paper provided strategic recommendations and actionable insights that can be a guide for the company in the pursuit of long-term success and sustainable development.

Puregold Price Club, Inc which is known as a hypermarket retailer, opened their first brand along Shaw Boulevard, Mandaluyong City and was incorporated on September 8, 1998. The company is offering a wide variety of items including goods from groceries, household accessories, clothing, furnitures at very reasonable costs.

This paper evaluated the current mission and vision statement of Puregold Price Club, Inc. and proposed a revised version. This is to ensure that all factors in the evaluation criteria were followed.

According to the results of Porter's five forces, Puregold Price Club, Inc. is in a competitive position but must not be complacent as there is strong competition in the retail industry. The Competitive Profile Matrix (CPM) was used to determine the advantage of the company compared to its major competitors.

It is also important to analyze the external and internal factors of thc company to understand the nature of the strengths, weaknesses, opportunities, and threats. The total score on External Factor Evaluation (EFE) matrix is 3.21. The major threat that the researcher found for the company is fierce competition in established retailers in the Philippines. The major opportunity of Puregold Price Club, Inc. that they can consider is the increase in consumer spending. On the other hand, the total score on Internal Factor Evaluation (IFE) matrix is 3.11. The major strength that the researcher found is brand reputation and prestige while the major weakness is hardships in opening branches in Visayas and Mindanao.

After the strategies are developed, the financial impact needs to be calculated to develop a projected forecast for the next three years. It will assist the company in evaluating the effectiveness of the strategies concerning the bottom line.

To guarantee that the company's strategies will be implemented successfully, action plans need to be firmly anchored in them. To ensure that all accountable departments contribute fairly to the implementation of these initiatives, a balanced scorecard is necessary.