A strategic management paper Cosmic Technologies Inc. / Gierson Fitz E. Ostan.
By: Ostan, Gierson Fitz E
Publisher: 2022Description: xviii, 117 pages ; 28 cmContent type: text Media type: unmediated Carrier type: volumeSubject(s): Strategic managementLOC classification: HD 30.28 O88 2022Summary: Cosmic Technologies Inc. is involved in the specialization and Customization of products in line with mobile phones and consumer products ODM (Original Design Manufacturer). Cosmic Technologies Inc. principal business activities is importing, trading retail and wholesale mobile phones and other information technology (l.T.) products. With a record that spans over thirteen (13) years in the industry. Cosmic Technologies Inc has established itself as the dominant market leader as the Filipino brand phone. The products and services of the company are diverse and could secure a strong brand reputation and established branches in a strategic location. To improve its standing, an analysis of its external and internal factors is needed to understand and now the threats, opportunities, weaknesses, and strengths. A study of the industry is also crucial to understand the other factors affecting the industry. The company must also keep watching its Filipino brand main competitors. Namely My Phone, Torque, Starmobile in the Phone Industry. By using Fred David's methodology of strategic planning and the creation of various matrices, strategies that are applicable for the company to implement Would appear after all the analysis has been done. The main strategy that has arisen based on the various matrices of CPM, IFE, EFE, and GSM are namely, product innovation towards a more sustainable mobile phone and a strong focus on the development that can boost competitive positioning and improve margins. Utilizing projections, the financial impression of the strategies was tested and evaluated, which is critical to the balanced scorecard that provided the company with four perspectives identified as the customer knowledge, financial performance, internal business processes and growth and learning.| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| PLM | PLM Graduate School Library | Graduate School-Thesis/Dissert | HD 30.28 O88 2022 (Browse shelf) | Available | G1799 |
Thesis (M.A)--Pamantasan ng Lungsod ng Maynila, 2022.
A strategic management paper presented to the Faculty of the PLM Business School--Graduate Program in partial fulfillment of the requirements for the degree Master in Business Administration.
Cosmic Technologies Inc. is involved in the specialization and Customization of products in line with mobile phones and consumer products ODM (Original Design Manufacturer). Cosmic Technologies Inc. principal business activities is importing, trading retail and wholesale mobile phones and other information technology (l.T.) products. With a record that spans over thirteen (13) years in the industry. Cosmic Technologies Inc has established itself as the dominant market leader as the Filipino brand phone.
The products and services of the company are diverse and could secure a strong brand reputation and established branches in a strategic location. To improve its standing, an analysis of its external and internal factors is needed to understand and now the threats, opportunities, weaknesses, and strengths. A study of the industry is also crucial to understand the other factors affecting the industry. The company must also keep watching its Filipino brand main competitors. Namely My Phone, Torque, Starmobile in the Phone Industry. By using Fred David's methodology of strategic planning and the creation of various matrices, strategies that are applicable for the company to implement Would appear after all the analysis has been done. The main strategy that has arisen based on the various matrices of CPM, IFE, EFE, and GSM are namely, product innovation towards a more sustainable mobile phone and a strong focus on the development that can boost competitive positioning and improve margins. Utilizing projections, the financial impression of the strategies was tested and evaluated, which is critical to the balanced scorecard that provided the company with four perspectives identified as the customer knowledge, financial performance, internal business processes and growth and learning.
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