A strategic management paper for BPI Direct Banko Inc. / Erick James D. Llanilo.

Thesis (M.A)--Pamantasan ng Lungsod ng Maynila, 2024.

A strategic management paper presented to the Faculty of the College of Business Administration--Graduate Program in partial fulfillment of the requirements for the degree Master in Business Administration.

BPI Direct Banko, Inc., A Savings Bank (or "BanKo") is the result of a merger of two Bank of the Philippine Islands specialized thrift bank units: BPI Direct Savings Bank (the Philippines' first internet bank) and BPI Globe Banko (the country's first mobile savings bank) in December 2016.

As a wholly owned subsidiary and the microfinance arm of the Bank of the Philippine lslands (BPI), BPIDB has worked to develop the financial capacities of thousands of Filipino Self-Employed Micro-Entrepreneurs (SEMEs) nationally by building an enabling business environment. BPIDB employs over 1,700 loan officers and associates known as "BankoMares" and "BankoPares" who have created direct client contacts and are trained to undertake financial literacy sessions during loan funds distribution. The way they provide warm and pleasant service is evident.

BPIDB was able to provide a total of Php 10.61 billion loans to about 150,000 SEMEs through its key product NegosyoKo Loan in 2022, increasing its loan portfolio by 21%. With a 20% market share in microfinance loans among Philippine banks, the bank remains the country's second largest microfinance bank.

Using Fred and Forest David's strategic planning process and the production of numerous matrices, strategies that are relevant for the organization to implement will emerge after all the analysis has been completed. The major strategy researched was based on the Competitor Profile Matrix, as well as the Internal and External Evaluation Matrix.