A strategic management paper SSI Group, Inc. / Elmarie Anne C. Bolalin.

Thesis (M.A)--Pamantasan ng Lungsod ng Maynila, 2023.

A strategic management paper presented to the Faculty of the PLM Business School--Graduate Program in partial fulfillment of the requirements for the degree Master in Business Administration.

The completion of this Strategic Management paper was done under the guidance of Professor Heherson F. Marayag and is being submitted as partial fulfillment of the requirements for the Strategic Management (Lecture) course. This paper aims to provide a comprehensive summary of the researcher's learning insights, which was gained through classroom discussions on theoretical concepts and practical applications of strategic management.

This paper delves into Store Specialist Group, Incorporated (SSI Group, Inc), the leading specialty retail store in the Philippines. The researcher seeks to examine and devise strategies for the company's sustained growth and continued dominance in the retail industry. Through a comprehensive analysis, at the end of the paper, the researcher aims to identify and recommend strategic approaches that will enable SSI Group, Inc to sustain leadership position and further enhance its market presence in the dynamic Philippine retail landscape.

This paper starts with evaluation of the company's Mission and Vision and continuing with the industry analysis to establish the retail landscape in the Philippines, as well as identifying the companies playing within this space. This is followed by external analysis which is identifying external environmental factors that affect the company and the retail industry which resulted to creation of opportunities and threats that is viable for the organization.

The opportunities, threats, strengths, and weaknesses identified served as the foundation of strategy formulation. Strategic management decision tools were used to determine that the best course of action for the company is to pursue, primarily, the market penetration strategy of boosting digital campaigns with new content strategy and strategic media buying. The researcher further recommends a secondary strategy of product development through the launch of environmentally and sustainable brands and campaigns. Implementation procedures were then detailed through departmental action plans.