A strategic management paper for Comm & Sense, Inc. / Ana Viel G. Belesta.

Thesis (M.A)--Pamantasan ng Lungsod ng Maynila, 2023.

A strategic management paper presented to the Faculty of the PLM Business School--Graduate Program in partial fulfillment of the requirements for the degree Master in Business Administration.

Comm&Sense, Inc is a leading provider of event management and brand publishing services founded in 2005. The company has assembled a team of young professionals with distinct marketing and image management specializations that have enabled them to turn heads in the PR awards circuit and earn the trust of notable clients across various industries. Comm&Sense has become a trusted partner for brands looking to make an impact and recently won seven trophies at the Anvil Awards, including its first nomination for Agency of the Year.

This study evaluates the agency's mission and vision statements, internal and external environments, and financial projections for the next three years to identify recommended strategies for C&S's continued success and competitiveness. The researcher adopted a quantitative case study methodology to assess the agency's business strategies, utilizing strategic management tools such as SWOT analysis,
Porter's Five Forces, SPACE Matrix, Boston Consulting Group (BCG) Matrix, Internal External (IE) Matrix, GRAND Strategy Matrix (GS), Quantitative Strategic Planning Matrix (QSPM) and the Balanced Scorecard.

The study recommends implementing strategies such as market development and product development to maintain Comm & Sense's competitive edge in the industry while continuing to deliver results for its partner brands. These strategies are based on the company's strengths, weaknesses, opportunities, threats, and current mission and Vision statements. The study also provides a framework for evaluating and controlling performance measures to ensure the successful implementation of the recommended strategies.

In addition, Comm & Sense, Inc. operates in a highly competitive management consultancy industry in the Philippines, with high threats of new entrants, buyers' high bargaining power, and intense competitive rivalry. However, the company has a solid internal position, with strengths that outweigh its weaknesses, and faces more opportunities than threats in the market.

To maintain its competitive edge and improve its overall position, Comm & Sense, Inc. can adopt several strategies such as targeting new businesses in different industries, collaborating with complementary businesses, investing in online advertising, developing new content marketing services, enhancing organic visibility, embracing technological changes, focusing on quality and differentiation, and maintaining strong client relationships while complying with relevant laws and regulations.