A strategic management paper Balai ni Fruitas, Inc. / Elizabeth Marie O. Ambus.

Thesis (M.A)--Pamantasan ng Lungsod ng Maynila, 2023.

A strategic management paper presented to the Faculty of the PLM Business School--Graduate Program in partial fulfillment of the requirements for the degree Master in Business Administration.

Balai Ni Fruitas Inc., (formerly Buko Ni Fruitas Inc. ), has been dedicated to providing the finest, freshest products for the past 17 years. It has three well-known brands: Buko Ni Fruitas, Fruitas House of Desserts, and Balai Pandesal. These three brands provide a wide variety of delectable foods and beverages and have consistently maintained a positive, enthusiastic, and contented customers.

Balai Ni Fruitas Inc. has grown steadily locally ever since it was founded. As of December 31, 2021, the company had 77 stores nationwide and plans to expand more. The products of the company are diverse and Could secure a strong brand reputation and established branches in a strategic location.

Analysis of the company's external and internal factors is needed to understand and know the threats, opportunities, weaknesses, and strengths. An industry study is also important to understand the other factors affecting the industry. The company must also keep watching its three (3) main competitors in the baked good industry, Pan de Manila, Julie's Bakeshop, and Kambal Pandesal.

Fred David's methodology of strategic planning and the creation of various matrices were used to know the applicable strategies for the company to implement. Market development pursuing network expansion and diversifying distribution channels emerged on the basis of the various matrices of CPM, IFE, EFE, and GSM. Projections were also made to test and evaluate the financial impact of the strategies. The balanced scorecard provided the company with four perspectives - customer knowledge, financial performance, internal business processes, and growth and learning.