A strategic management paper Gloscore Philippines Construction Inc. / Joella A. Siat.

Thesis (M.A)--Pamantasan ng Lungsod ng Maynila, 2019.

A strategic management paper presented to the Faculty of the College of Business and Government Management in partial fulfillment of the requirements for the degree Master in Business Administration.

One stable and on the rise, industry is the construction industry which plays an important role in the economic progress and growth. In the Philippines we can clearly see that constructions industry is aggressively expanding. We can see buildings and road works at different places. The Build Build Build Projects of the Government is still ongoing and gives a boundless demand for construction. We can also envision that these projects have a great potential to invites more investors and further employment for the country.

As the competition is more and more fierce, developing appropriate corporate strategies for a company is the key to success in the market. This paper was established to develop and identify different strategies for Gloscore Philippines Construction Inc. to sustain and gain competitive advantage in the market. To obtain information for new opportunities and to help management evaluate and implement future decision.

A summary of interviews, online research and other investigation about the topic was written on this paper. The construction and infrastructure open great demand for waterproofing industry and with the great demand follows an increasing number of competitors. To get rid and have a competitive advantage of it, this paper cited some strategies to help Gloscore analyze its market share and status. With the identified problems from the conducted interview, research and data analysis to Gloscore following are the strategies to resolve issues these are by market expansion to neighborhood provinces, continuous innovation for products and services, cross-selling, building a clear mission and Vision, redesign organizational chart, penetrating market increasing connection, leverage brand awareness, use of digital tool, increase pool of labor by partnering with school, invests with people training and development, hired new personnel for R&D, maximizing profitability, diversification and lastly through minimizing cost. Results shows that the company will go beyond growth in the next five year of operation with the aid of identified strategies.