A strategic management paper Eastern Telecommunications Philippines, Inc. / Juana Daralene Tulauan Velasquez.
By: Velasquez, Juana Daralene Tulauan
Publisher: 2019Description: x, 66 pages ; 28 cmContent type: text Media type: unmediated Carrier type: volumeSubject(s): Strategic managementLOC classification: HD 30.28 V45 2019Summary: This strategic management paper discusses in detail the environment and Eastern Communications' operation to come up with workable strategies for the company to pursue. Eastern Telecommunications, Inc (ETPI) or simply Eastern Communications, as many may know, was commissioned by the Spanish government to provide the country's first telegraphic services and since then, has opened up new frontiers in telecommunications that has transformed industries and allowed businesses to flourish. Today, Eastern Communications continues to provide world class telecommunications services and is the solutions partner of choice of the biggest industry players in the country. The company has an extensive portfolio of services that include Internet, Voice, Data and Managed Services. In the fixed line telecommunications market, Eastern is still a niche telecommunications service provider, focusing its efforts in doing business to the enterprise and SME market, hence a market share of 5.47%. In 2018, the company managed to grow its operating revenue by 16.32% from the previous year and has Php 2,723,209,716 annual operating revenue in 2018. Despite continuous revenue growth during the previous years, there are still opportunities that the company can still pursue, to increase its current market share. Looking at the current state of telco services penetration in the Philippines, there is still room for improvement in reaching out to the population not capture by the current laid out infrastructure. One opportunity is the increase in spending of property developers in new townships, the upcoming projects under "Build, Build, Build" program and to cater to the rise in number of BPO companies investing in the Philippines. Another opportunity also worth looking at is the increase in the need to be protected from malwares and phishing threats in the internet. With the use of several strategic management tools, it was identified that it is best to employ market development.| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| PLM | PLM Graduate School Library | Graduate School-Thesis/Dissert | HD 30.28 V45 2019 (Browse shelf) | Available | G1700 |
Thesis (M.A)--Pamantasan ng Lungsod ng Maynila, 2019.
A strategic management paper presented to the Faculty of the PLM Business School--Graduate Program in partial fulfillment of the requirements for the degree Master in Business Administration.
This strategic management paper discusses in detail the environment and Eastern Communications' operation to come up with workable strategies for the company to pursue. Eastern Telecommunications, Inc (ETPI) or simply Eastern Communications, as many may know, was commissioned by the Spanish government to provide the country's first telegraphic services and since then, has opened up new frontiers in telecommunications that has transformed industries and allowed businesses to flourish. Today, Eastern Communications continues to provide world class telecommunications services and is the solutions partner of choice of the biggest industry players in the country. The company has an extensive portfolio of services that include Internet, Voice, Data and Managed Services. In the fixed line telecommunications market, Eastern is still a niche telecommunications service provider, focusing its efforts in doing business to the enterprise and SME market, hence a market share of 5.47%. In 2018, the company managed to grow its operating revenue by 16.32% from the previous year and has Php 2,723,209,716 annual operating revenue in 2018.
Despite continuous revenue growth during the previous years, there are still opportunities that the company can still pursue, to increase its current market share. Looking at the current state of telco services penetration in the Philippines, there is still room for improvement in reaching out to the population not capture by the current laid out infrastructure. One opportunity is the increase in spending of property developers in new townships, the upcoming projects under "Build, Build, Build" program and to cater to the rise in number of BPO companies investing in the Philippines. Another opportunity also worth looking at is the increase in the need to be protected from malwares and phishing threats in the internet.
With the use of several strategic management tools, it was identified that it is best to employ market development.
There are no comments for this item.