A strategic management paper Filinvest Land, Inc. / Jane Dharyl S. Carcedo, Reymare M. Rebucas, Maria Cristina A. Romero, Aiyumi U. Tsuchiya.
Contributor(s): Carcedo, Jane Dharyl S., Rebucas, Reymare M., Romero, Maria Cristina A., Tsuchiya, Aiyumi U [author.]
Publisher: 2021Description: xix, 245 pages ; 28 cmContent type: text Media type: unmediated Carrier type: volumeSubject(s): Strategic managementLOC classification: HD 30.28 C37 2021Summary: This strategic management paper is submitted in partial fulfillment of the course requirements in Strategic Management under the guidance of Professor Heherson F. Marayag. This paper summarizes what the authors have learned during the classroom discussion on theory, concepts, and practical application of strategic management. This paper covers Filinvest Land, Inc. (FLI or the company) being one of the top real estate developers in the country, in the authors attempt to find viable strategy suited to the corporation in maintaining its leadership in the industry. An industry analysis marks the beginning of this paper which reveals the current state of the country's real estate industry where the company plays an important role and followed by an analysis of the company under review to arrive at the practical strategy suited to Filinvest Land, Inc. which is discussed in the final portion of this paper. The industry analysis starts with an overview of the Philippine's real estate industry which is highlighted by a macro-environmental analysis that resulted to the identification of opportunities and threats that confronts the organization. To identify the industry structure, the Porter's Five model was utilized as a framework. Situational analysis is the primary concentration of the report during the study of the company. In this section, the company's strengths and weaknesses were identified and defined with reference to the core values of the company thereby resulting to the revelation of the company's competitive advantage and vital aspects that it can focus for further development. The frameworks utilized in this section were Porter's value chain analysis, strategic map, and competitive advantage cycle. The opportunities, threats, strengths, and weaknesses identified from the external and internal scanning and other relevant findings were influential in strategy formulation in which both strategic and financial objectives were deduced and translated into business strategies through strategic management tools. The implementation procedures highlighted in the formulated action plan were supportive of the identified strategy for implementation. Utilizing projections, the financial impression of the strategies was tested and evaluated which is critical to the balanced scorecard that provided the company four perspectives, namely: financial performance, customer knowledge, internal business processes, and learning and growth.| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| PLM | PLM Graduate School Library | Graduate School-Thesis/Dissert | HD 30.28 C37 2021 (Browse shelf) | Available | G1821 |
Thesis (M.A)--Pamantasan ng Lungsod ng Maynila, 2021.
A strategic management paper presented to the Faculty of the PLM Business School--Graduate Program in partial fulfillment of the requirements for the degree Master in Business Administration.
This strategic management paper is submitted in partial fulfillment of the course requirements in Strategic Management under the guidance of Professor Heherson F. Marayag. This paper summarizes what the authors have learned during the classroom discussion on theory, concepts, and practical application of strategic management.
This paper covers Filinvest Land, Inc. (FLI or the company) being one of the top real estate developers in the country, in the authors attempt to find viable strategy suited to the corporation in maintaining its leadership in the industry. An industry analysis marks the beginning of this paper which reveals the current state of the country's real estate industry where the company plays an important role and followed by an analysis of the company under review to arrive at the practical strategy suited to Filinvest Land, Inc. which is discussed in the final portion of this paper.
The industry analysis starts with an overview of the Philippine's real estate industry which is highlighted by a macro-environmental analysis that resulted to the identification of opportunities and threats that confronts the organization. To identify the industry structure, the Porter's Five model was utilized as a framework.
Situational analysis is the primary concentration of the report during the study of the company. In this section, the company's strengths and weaknesses were identified and defined with reference to the core values of the company thereby resulting to the revelation of the company's competitive advantage and vital aspects that it can focus for further development. The frameworks utilized in this section were Porter's value chain analysis, strategic map, and competitive advantage cycle.
The opportunities, threats, strengths, and weaknesses identified from the external and internal scanning and other relevant findings were influential in strategy formulation in which both strategic and financial objectives were deduced and translated into business strategies through strategic management tools. The implementation procedures highlighted in the formulated action plan were supportive of the identified strategy for implementation. Utilizing projections, the financial impression of the strategies was tested and evaluated which is critical to the balanced scorecard that provided the company four perspectives, namely: financial performance, customer knowledge, internal business processes, and learning and growth.
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