A strategic management paper Union Bank of the Philippines (UBP) / Fabian T. Santos.
By: Santos, Fabian T
Publisher: 2023Description: xi, 95 pages ; 28 cmContent type: text Media type: unmediated Carrier type: volumeSubject(s): Strategic managementLOC classification: HD 30.28 S26 2023Summary: This "Strategic Management Paper: Union Bank of the Philippines (UBP)" presents a comprehensive analysis of the bank's strategic management practices, with a focus on enhancing its competitive position, sustaining growth, and addressing the challenges and opportunities in the dynamic banking industry in the Philippines. This paper aims to provide strategic recommendations and actionable insights to guide UBP in its pursuit of long-term success and sustainable development. The research begins by examining the external environment of the Philippine banking industry, taking into account the evolving regulatory landscape, market trends, and competitive forces. An analysis of the bank's internal strengths, weaknesses, as well as external opportunities, and threats (SWOT) is conducted to gain insights into UBP's current strategic position. To formulate an effective strategy, the paper employs various strategic management frameworks and tools, including the analysis of Porter's Five Forces, Competitive Profile Matrix (CPM), External Factor Evaluation (EFE) Matrix, SWOT Analysis & Matching, Strategic Position & Active Evaluation (SPACE) Matrix, Boston Consulting Group (BCG) Matrix, Internal-External Matrix, Grand Strategy Matrix (GSM), Quantitative Strategic Planning Matrix (QSPM) among others. Market Penetration and Market Development are the major strategies that were formulated from these various Strategic Tools. After utilizing the Strategic Tools, a Proposed Strategic Objective and Financial Objective were also crafted and supported by Recommended Business Strategies. For its implementation and action plans, A Strategy Map, Departmental Action Plans and Financial Projections were also made, and which will be evaluated and monitored by the Balanced Scorecard in order to evaluate if the strategies are properly implemented, and if there are adjustments needed in order to achieve the strategic objectives of UBP.| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| PLM | PLM Graduate School Library | Graduate School-Thesis/Dissert | HD 30.28 S26 2023 (Browse shelf) | Available | G1731 |
Thesis (M.A)--Pamantasan ng Lungsod ng Maynila, 2023.
A strategic management paper presented to the Faculty of the PLM Business School--Graduate Program in partial fulfillment of the requirements for the degree Master in Business Administration.
This "Strategic Management Paper: Union Bank of the Philippines (UBP)" presents a comprehensive analysis of the bank's strategic management practices, with a focus on enhancing its competitive position, sustaining growth, and addressing the challenges and opportunities in the dynamic banking industry in the Philippines. This paper aims to provide strategic recommendations and actionable insights to guide UBP in its pursuit of long-term success and sustainable development.
The research begins by examining the external environment of the Philippine banking industry, taking into account the evolving regulatory landscape, market trends, and competitive forces. An analysis of the bank's internal strengths, weaknesses, as well as external opportunities, and threats (SWOT) is conducted to gain insights into UBP's current strategic position.
To formulate an effective strategy, the paper employs various strategic management frameworks and tools, including the analysis of Porter's Five Forces, Competitive Profile Matrix (CPM), External Factor Evaluation (EFE) Matrix, SWOT Analysis & Matching, Strategic Position & Active Evaluation (SPACE) Matrix, Boston Consulting Group (BCG) Matrix, Internal-External Matrix, Grand Strategy Matrix (GSM), Quantitative Strategic Planning Matrix (QSPM) among others. Market Penetration and Market Development are the major strategies that were formulated from these various Strategic Tools.
After utilizing the Strategic Tools, a Proposed Strategic Objective and Financial Objective were also crafted and supported by Recommended Business Strategies. For its implementation and action plans, A Strategy Map, Departmental Action Plans and Financial Projections were also made, and which will be evaluated and monitored by the Balanced Scorecard in order to evaluate if the strategies are properly implemented, and if there are adjustments needed in order to achieve the strategic objectives of UBP.
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