A strategic management paper for Edmi Philippines, Inc. / Ethan R. Manzano.

Thesis (M.A)--Pamantasan ng Lungsod ng Maynila, 2020.

A strategic management paper presented to the College of Business and Government Management in partial fulfillment of the requirements for the degree Master in Business Administration.

As EDMI continues to be the Smart Meter provider in the Philippine market, it is facing a lot of challenges on its business operation. Growing and expanding in the local market seems to be hindering the Company to be chosen as one of the top meter provider in the country.

This study focuses on the right strategies needed to adapt by the Company in attaining its vision to become the market leader in power management.

Several tools were used to study the impact of internal and external environment of the organization in order to expand its market share and increase it sales. With thorough strategic evaluation and formulation, the researcher was able to pin down and delegate strategies through dissection of the external and internal environment, and was able to single out the strengths on which the company can subsidize, weakness will have to be addressed and threats from the market will have to be relieved, as well as opportunity to expand.

Company's profile, vision & mission, financial history and forecast, competitive advantage, marketing strategies will be discussed throughout this paper.