A strategic management paper for Bahaghari Global Food Inc. / Jonathan David L. Laxamana.
By: Laxamana, Jonathan David L
Publisher: 2024Description: ix, 77 pages ; 28 cmContent type: text Media type: unmediated Carrier type: volumeSubject(s): Strategic managementLOC classification: HD 30.28 L39 2024Summary: Bahaghari Global Food Incorporated (BGFI) is a duly registered company that engages in the production, retail, and distribution of processed banana chips, and eventually added taro chips to the company's product line. Based on their 2022 Financial Statement, BGFI has generated a total gross revenue of Php 26,552,034 for the said year. (Bahaghari Global Food Inc., 2023). Some of its competitors are 22 Propack Asia Corp. and Remerco Agri-Industrial Co. Inc. which are all based in Oriental Mindoro. Using the Internal Factor Evaluation Matrix and the External Factor Evaluation Matrix, BGFI's response shows that the company is proactive in maximizing the opportunities and addressing the threats before they greatly affect the operations of the company. BGFIl's major strengths include active marketing, its capacity for volume production, and its ability to supply products to major countries, Moreover, several strategic management tools were used to determine which strategic options are more feasible relative to BGFI's industry position. Market Penetration and Market Development emerged to be the top strategies that BGFI should follow. Through Market Penetration, it is expected that BGFI will be able to increase its Net Profit Margin and its Current Ratio to optimize its current standing in the industry in Oriental Mindoro as the leading banana chips manufacturing firm.| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| PLM | PLM Graduate School Library | Graduate School-Thesis/Dissert | HD 30.28 L39 2024 (Browse shelf) | Available | G1709 |
Thesis (M.A)--Pamantasan ng Lungsod ng Maynila, 2024.
A strategic management paper presented to the College of Business Administration in partial fulfillment of the requirements for the degree Master in Business Administration.
Bahaghari Global Food Incorporated (BGFI) is a duly registered company that engages in the production, retail, and distribution of processed banana chips, and eventually added taro chips to the company's product line. Based on their 2022 Financial Statement, BGFI has generated a total gross revenue of Php 26,552,034 for the said year. (Bahaghari Global Food Inc., 2023). Some of its competitors are 22 Propack Asia Corp. and Remerco Agri-Industrial Co. Inc. which are all based in Oriental Mindoro.
Using the Internal Factor Evaluation Matrix and the External Factor Evaluation Matrix, BGFI's response shows that the company is proactive in maximizing the opportunities and addressing the threats before they greatly affect the operations of the company. BGFIl's major strengths include active marketing, its capacity for volume production, and its ability to supply products to major countries, Moreover, several strategic management tools were used to determine which strategic options are more feasible relative to BGFI's industry position. Market Penetration and Market Development emerged to be the top strategies that BGFI should follow.
Through Market Penetration, it is expected that BGFI will be able to increase its Net Profit Margin and its Current Ratio to optimize its current standing in the industry in Oriental Mindoro as the leading banana chips manufacturing firm.
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