A strategic management paper Globe Telecom, Inc. / Emiguel Mikee A. Camello.

Thesis (M.A)--Pamantasan ng Lungsod ng Maynila, 2023.

A strategic management paper presented to the Faculty of the PLM Business School--Graduate Program in partial fulfillment of the requirements for the degree Master in Business Administration.

Globe Telecom, Inc. Globe Telecom, Inc. (GLO) was initially incorporated as Globe Wireless Limited on January 16, 1935, with a franchise to operate wireless long-distance message services in the Philippines. Globe Wireless Limited was later renamed Globe-Mackay Cable and Radio Corporation ("Globe- Mackay'"). Congress expanded its franchise in 1965 through Republic Act (R.A.) 4630, which allowed it to operate international communications systems. Batasan Pambansa granted Globe-Mackay a new franchise under Batas Pambansa 9 in 1980. In 1992, Globe-Mackay merged with Clavecilla Radio Corporation, a domestic telecommunications pioneer, to form GMCR, Inc. and was later renamed Globe Telecom, Inc. The principal headquarters of Globe Telecoms is located at the 32nd Street corner of 7th Avenue, Bonifacio Global City, Taguig, Metro Manila, Philippines.

The company is involved in the provision of telecommunications services in the Philippines. Being one of the country's largest and most technologically advanced telecommunication networks, Globe offers services ranging from mobile, fixed line, wireless, and the latest broadband network technologies to keep Filipinos connected through its tie-up with 781 roaming partners in 237 calling destinations worldwide.

The products and services of the company are diverse and could secure a strong brand reputation and established cell sites in a strategic location. To improve its industry standing, an analysis of its external and internal factors is needed to understand and know the threats, opportunities, weaknesses and strengths. A study of the industry is also crucial to understand the other factors affecting the industry. The company must also keep watching its two (2) main competitors, Smart Communication, Inc. and DITO Telecommunity, in the Telecommunication Industry.

Using Fred David's methodology of strategic planning and the creation of various matrices, strategies applicable for the company to implement would appear after all the analysis has been done. The primary strategy that has arisen is based on the various matrices of CPM, IFE, EFE, and GSM, namely, Market Penetration, to strengthen the company's resources and invest more to improve its network infrastructure, network reliability, and subsequently, customer satisfaction. Using projections, the strategies' financial impressions were tested and evaluated, which is critical to the balanced scorecard that provided the company with four perspectives: customer knowledge, financial performance, internal business processes, and growth and learning.