A strategic management paper for Phoenix Maritime Corporation / Edcel S.E. Muit.
By: Muit, Edcel S.E
Publisher: 2019Description: ix, 141 pages ; 28 cmContent type: text Media type: unmediated Carrier type: volumeSubject(s): Strategic managementLOC classification: HD 30.28 M85 2019Summary: Maritime industry creates good impact on Philippines economy thru the help of the Filipino modern heroes also known as Overseas Filipino Workers (OFW). Filipino seafarers are competitive among others due on reliable and hardworking character. Prior embarkation of the seafarers they need to undergo trainings in compliant with SCTW requirements to ensure that they meet the minimum requirement of competence and must hold valid documents/ certificates. Phoenix Maritime Corporation (PMC) is a company duly licensed and authorized by the Philippine Overseas Employment Administration (POEA) to engage in the business of manning ocean-going vessels, recruitment of shipboard personnel and provide ship support services. PMC is also registered in Maritime Authority Industry (MARINA). The purpose of this paper is to analyze how Phoenix Maritime Corporation can compete to its competitors and looking forward for the additional vessels from the existing principal. This paper will discuss the strategies of Phoenix Maritime Corporation can use in order to get new vessels and the importance of marketing and recruitment team as one of the keys in maritime business. This requires the company to develop the marketing plan and strategy in recruitment that will help to the progress of the company. Phoenix Maritime Corporation will take the opportunity of putting training center as related in maritime business for additional income of the company.| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| PLM | PLM Graduate School Library | Graduate School-Thesis/Dissert | HD 30.28 M85 2019 (Browse shelf) | Available | G1823 |
Thesis (M.A)--Pamantasan ng Lungsod ng Maynila, 2019.
A strategic management paper presented to the Faculty of the PLM Business School--Graduate Program in partial fulfillment of the requirements for the degree Master in Business Administration.
Maritime industry creates good impact on Philippines economy thru the help of the Filipino modern heroes also known as Overseas Filipino Workers (OFW). Filipino seafarers are competitive among others due on reliable and hardworking character. Prior embarkation of the seafarers they need to undergo trainings in compliant with SCTW requirements to ensure that they meet the minimum requirement of competence and must hold valid documents/ certificates.
Phoenix Maritime Corporation (PMC) is a company duly licensed and authorized by the Philippine Overseas Employment Administration (POEA) to engage in the business of manning ocean-going vessels, recruitment of shipboard personnel and provide ship support services. PMC is also registered in Maritime Authority Industry (MARINA). The purpose of this paper is to analyze how Phoenix Maritime Corporation can compete to its competitors and looking forward for the additional vessels from the existing principal.
This paper will discuss the strategies of Phoenix Maritime Corporation can use in order to get new vessels and the importance of marketing and recruitment team as one of the keys in maritime business. This requires the company to develop the marketing plan and strategy in recruitment that will help to the progress of the company. Phoenix Maritime Corporation will take the opportunity of putting training center as related in maritime business for additional income of the company.
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