A strategic management paper for Fujitsu Philippines, Inc. / Rielyn Ruth M. Torres.

Thesis (M.A)--Pamantasan ng Lungsod ng Maynila, 2024.

A strategic management paper presented to the College of Business Administration in partial fulfillment of the requirements for the degree Master in Business Administration.

The strategic management paper for Fujitsu Philippines, Inc. involves a systematic approach to understanding the company's internal capabilities and external market dynamics, identifying strategic opportunities and threats, and formulating actionable strategies to capitalize on strengths and mitigate weaknesses. Through various analyses, assessments, and planning activities, the paper illustrates how strategic management principles are applied in real-world contexts to guide decision-making and enhance organizational performance. The paper initiates with a comprehensive overview of Fujitsu's background, including its history, leadership structure, and geographic reach, laying a solid foundation for subsequent strategic analyses.

This paper will provide and evaluate the company's background, including the mission and vision, internal and external status, and financial projections. The focus of this research is to identify the strategies for Fujitsu's continued competitiveness and success. The Strategic Positioning Analysis conducted through Porter's Five Forces Analysis and Competitive Profile Matrix (CPM) identified competitive forces shaping Fujitsu's industry environment, strengths, and weaknesses relative to competitors.