Strategic management paper for Fil-Sino Manpower Services Inc. / Elvira V. Bayawa.

Thesis (M.A)--Pamantasan ng Lungsod ng Maynila, 2019.

A strategic management paper presented to the Faculty of the PLM Business School--Graduate Program in partial fulfillment of the requirements for the degree Master in Business Administration.

FIL-SINO Manpower Services Incorporated is a land-based recruitment agency which was established by men with successful track record in business management and licensed on November 9, 1993. To date, it handles the manpower requirements of at least 350 principals and employers in Taiwan. Since its establishment, FIL-SINO Manpower Services Incorporated has deployed nine thousand (9,000) workers or an average of more than one thousand (1,000) workers annually.

In the IFE matrix the total score of Fil-sino Manpower Services Inc. is 2.52 above the average and it indicates a positive indication that the company respond or meets the demand of its internal environment. In the EFE matrix of the company with scores of 2.91 is quite positive and an indication that the company is in good response or meet its external environment. The CPM of the industry which Fil-sino Manpower Services Inc. second to the industry leader with total score of 2.93 which means that the company is operating effectively and efficiently in achieving its objectives. The strategic formulation process used the input tools to analyze external factors and the matching tools to generate strategy options for the industry. The Strategic Position and Action Evaluation (SPACE) matrix indicated quadrant II or aggressive strategies (backward, forward, horizontal integration, market penetration, market development, service development and diversification. The Boston Consulting Group (BCG) matrix classified into question mark which growing rapidly and consume large amount in cash but they have low market share. Therefore the strategist suggests market penetration, market development, service development, and divestiture. The Internal-External (IE) matrix indicated in quadrant II and V which strategist suggest to focus on market penetration, market development and service development. The Grand Strategy (GS) matrix classified in quadrant II is characterized with a weak competitive position in fast growing market. Therefore the strategist needs implementation of market development and penetration, service development, horizontal integration, divestiture and liquidations. The matrix summary which results strategies need to implements and have completed the factors are market penetration, market development and service development.

The Fil-sino Manpower Services Inc. can increase of sales and generate its profit in the next five years by implementing suggested strategies which are market penetration, market development and service development. Though the evaluation of company implementation using the balanced scorecard, the company can increased the sales per year by 41% in 2018, 9% for 2019, 13% for 2020, 11% for 2021 and 189% 2022 based on the industry. The recommended strategic objectives are to align the company system used in recruitment process to the advance and unique technology trends.. Next, strictly reducing cost in business to have an increase in sales, assets and in net income. The suggested idea is to meet all employee quarterly, report the financial status where the company can cost cutting and improve or increase more in sales. Then, expand the marketing position by seeking prospective customers into other country not only in Taiwan. This can lead the company can increase sales and revenue. The final evaluation of balanced scorecard where the objective, measures, targets and initiatives are taken in financial, customer, internal business process and learning growth which lead to attain proposed mission and continue achieve it vision.