A strategic management paper Republic Biscuit Corporation (REBISCO) / Michael M. Dela Cruz.

Thesis (M.A)--Pamantasan ng Lungsod ng Maynila, 2023.

A strategic management paper presented to the Faculty of the PLM Business School--Graduate Program in partial fulfillment of the requirements for the degree Master in Business Administration.

Republic Biscuit Corporation (REBISCO), formerly English Biscuit Company, was founded on the August 15, 1963, by the company's Chairman and Chief Executive Officer, Mr. Jacinto Ng, REBISCO. The business started as a small neighborhood bakeshop in old San Juan with the use of a top-of-the-line English-type Oven.

The company introduced flagship brands "Crema," the filled cream sandwich, and the "Sodatine," a plain cracker, which gave the company the advantage to enter the biscuit industry and eventually became the market leader.

After 60 years of serving its customers with a pleasurable experience, from the fundamental range of biscuits like the renowned Rebisco Cracker Sandwiches, adored by generations of Filipinos. Nowadays, REBISCO sells a wide range of snacks, including crackers, sandwiches, cookies, and wafers.

Evaluation of mission and vision is essential to validate if the company's current strategies align with its vision and enterprise objectives.

Using Porter's Five Forces Model, an industry study is also essential to understand how the macro perspective can affect the business. The competitive Profile Matrix was also used to determine the company's advantage compared to its major competitors, Universal Robina Corporation (URC), Monde Nissin, and Mondelez.

Analysis of the company's external and internal factors is needed to understand the nature of the threats, opportunities, weaknesses, and strengths. It will help the company to maximize the benefit of positive internal and external factors and formulate action plans to mitigate the risks of negative aspects using the Internal and External Factors Evaluation Matrices.

Once the strategies are formulated, the financial impact of these must be calculated to develop a projected economic forecast for the next three years. It will help the company evaluate the effectiveness of the strategies concerning the bottom line.

Action plans must be anchored to the company's strategies to ensure that these will effectively execute. A balanced scorecard is required to provide that all responsible departments do their fair share in implementing these strategies.