A strategic management paper for Alphanetworld Corporation / Jane Rose T. Cajayon.
By: Cajayon, Jane Rose T
Publisher: 2020Description: vii, 158 pages ; 28 cmContent type: text Media type: unmediated Carrier type: volumeSubject(s): Strategic managementLOC classification: HD 30.28 C35 2020Summary: The Strategic Management Paper aims to identify the Alphanetworld Corporation main strategic issues. It includes weak core business process, high attrition rate of employees and delayed product orders that resulted to bad reviews. In addition to that, it also mentioned that there is a strong rivalry in the MLM industry. Based on the analysis of the external and internal audit and the results from the strategy formulation tools, which is the Quantitative Strategic Planning Matrix (QSPM), Alphanetworld Corporation should focus on the Market Penetration strategy to achieve its objectives and address the strategic issues. This strategy will increase the market share for present products in the present markets through greater marketing efforts. Therefore, by developing system- based technology for internal process and retaining top and talented employees will aid the efficiency and by establishing a competitive package that most can afford, the market could easily be penetrated. Eventually, its market share will increase, as the more entrant of distributor comes in, the greater revenue happens. The strategies will enable the company to keep the face with its dired competitors and increase revenue by 5% per annual by the end of 2024.| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| PLM | PLM Graduate School Library | Graduate School-Thesis/Dissert | HD 30.28 C35 2020 (Browse shelf) | Available | G1727 |
Thesis (M.A)--Pamantasan ng Lungsod ng Maynila, 2020.
A strategic management paper presented to the Faculty of the Business School-Graduate Program in partial fulfillment of the requirements for the degree Master in Business Administration.
The Strategic Management Paper aims to identify the Alphanetworld Corporation main strategic issues. It includes weak core business process, high attrition rate of employees and delayed product orders that resulted to bad reviews. In addition to that, it also mentioned that there is a strong rivalry in the MLM industry.
Based on the analysis of the external and internal audit and the results from the strategy formulation tools, which is the Quantitative Strategic Planning Matrix (QSPM), Alphanetworld Corporation should focus on the Market Penetration strategy to achieve its objectives and address the strategic issues.
This strategy will increase the market share for present products in the present markets through greater marketing efforts. Therefore, by developing system- based technology for internal process and retaining top and talented employees will aid the efficiency and by establishing a competitive package that most can afford, the market could easily be penetrated. Eventually, its market share will increase, as the more entrant of distributor comes in, the greater revenue happens.
The strategies will enable the company to keep the face with its dired competitors and increase revenue by 5% per annual by the end of 2024.
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