A strategic management paper Carehealth Plus Systems International Inc. / Jan Paulo Agrasada, Maricel Cai, Merlin Dela Cruz, Angelica Intal, Kimberly Joy Villalobos.

Thesis (M.A)--Pamantasan ng Lungsod ng Maynila, 2021.

A strategic management paper presented to the Faculty of the Business School-Graduate Program in partial fulfillment of the requirements for the degree Master in Business Administration.

This Strategic Management paper covered one of the trusted and active providers of affordable healthcare coverage, in the Philippines. CareHealth Plus Systems International, Inc. the Head Office currently located at Mezzanine, Gran Suites, Roxas Blvd., corner Padre Faura Street, 1350 Roxas Boulevard, Ermita, Manila with telephone number 852 1 -9927/8247-1878.

CHPSII has a Vision Total LifeCare for all" to continually pursue excellence in quality Healthcare for total customer satisfaction and by its mission committed to provide optimum LifeCare benefits through maximum coverage in life insurance, flexible savings schemes, customer-driven health care maintenance programs and full assistance in memorial service requirements. CareHealth Plus assumes full responsibility for the welfare of its valued individual and corporate members here in the Philippines.

This paper evaluated CareHealth Plus Systems International, Inc.' current mission and vision and proposed a new version using essential components and characteristics. It also probed and detailed both external and internal environmental factors affecting the Philippine real estate industry. As such, specific identified critical factors highlighting competitive advantage were compared amongst major competitors of the company.

Problems identified from the external and internal scanning as well as opportunities, threats, and other relevant findings were instrumental in formulating appropriate strategies using strategic management tools. Strategic and financial 6 objectives were determined and translated into business strategies after collating derived results.

The formulated action plan which manifests the derived optimal strategy defined and itemized the implementation procedures inclusive of the accountable units or groups in carrying out the former.

Utilizing projections, the financial impression of the strategies was tested and evaluated which is critical to the balanced scorecard that provided the measurement criterion in the financial, customer, internal processes, learning, and growth viewpoint of the company.

Care Health Plus offers an array of benefits of program to accommodate the needs of the market. Healthcare is essential because of the health issues that may happens to everybody especially with the emergence of a pandemic, the company's overall performance has been doubled. However, there are many HMO companies are coming to be our competitors that also offers affordable healthcare programs. These reasons are very alarming considering that the company was one of the competitive in
terms of quality healthcare benefits and affordable premiums in over 6 years in the industry.

The opportunities from the external forces provided vital key points on prospects of growth that may help. However, there are factors that may affect the growth of the company due to increasing numbers of competitors that may also offer affordable and competitive programs especially in this time of Pandemic that most of the people are in sought to a competitive healthcare assistance. CareHealth Plus Systems International, Inc. has a strong competitive and internal position. And after reflecting on all strategies, the optimal resolute is to implement strategies focusing on training and technological developments through innovations aimed and expected to catapult the company in meeting its strategic objective in recapturing market dominance and its financial objective by increasing its sales revenues by 10% for the next five years.