Marketing Strategies for Last - Minute Travel and Tourism : profitability and Revenue Management Implications. 6
By: 4 0 16 [, ] | [, ] |
Contributor(s): Journal of Travel & Tourism Marketing. 16(4) : 2004. pp.7 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; 46Edition: Description: Content type: text Media type: unmediated Carrier type: volumeISBN: ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Revenue Management -- Marketing Strategies -- Marketing Mix -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | LOC classification: | | 2Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Periodicals Section | Periodicals | G155.A1.J826.2004 (Browse shelf) | Available | PER864B |
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ABSTRACT : Travel and tourism arranged at the last minute has become a growing trend among consumers today. Responding to this trend, more and more travel /tourism firms are offering services catering to consumers seeking last- minute travel and tourism opportunities. Yet, clearly, not all last - minute travellers are alike. Variability in last - minute consumer characteristics such as motivations, lifestyles, and benefits sought suggests opportunities for astute marketers and revenue managers to collaborate in further segmenting the last - minute market and developing more effective marketing and revenue management strategies to potentially increase the firms revenues, probability, and customer satisfaction.Toward this end, this article evaluates and discusses marketing strategies, marketing mix elements, and segmentation approaches that may be most appropriate for more effective marketing and revenue management in the last - minute travel and tourism market. 56
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