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Yield Management and Performance in the Hotel Industry / Alain Capiez 6

By: 4 0 16, [, ] | [, ] |

Contributor(s): Journal of Travel & Tourism Marketing. 16(4) : 2004. pp. 21 5 6 [] |

Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; 46Edition: Description: Content type: text Media type: unmediated Carrier type: volumeISBN: ISSN: 2Other title: 6 []Uniform titles: | | Related works: 1 40 Abdoulaye Kaya Alain Capiez 6 []Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Service Quality;Performance of the Firm -- Customer Satisfaction;Hotel Industry -- -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | LOC classification: | | 2Other classification:

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Item type	Current location	Home library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	PLM	PLM Periodicals Section	Periodicals	G155.A1.J826.2004 (Browse shelf)	Available		PER864F

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Previous	G155.A1.J826.2004 Journal of travel and tourism marketing.	G155.A1.J826.2004 A multi-criteria approach to destination benchmarking : a case study of state tourism advertising programs in the United States / Karl W. Wober	G155.A1.J826.2004 Marketing Strategies for Last - Minute Travel and Tourism : profitability and Revenue Management Implications.	G155.A1.J826.2004 Yield Management and Performance in the Hotel Industry / Alain Capiez	G155.A1.J826.2004 The Tourism Efficient Frontier : an approach to selecting the most efficient travel segment mixes / SooCheong (Shawn) Jang	G155.A1.J826.2005 Journal of travel and tourism marketing.	G155.A1.J826.2006 Journal of travel and tourism marketing.	Next

ABSTRACT : This paper presents a model of the impact of customer satisfaction due to service quality and yield management practices on hotel performance. A survey of a significant sample of hotel guests shows that customer satisfaction is relative not only to the traditional measures of quality but also to practices of yield management and that the satisfaction variables are positively related to the performancesof the firm. These results are a starting point for furthur research with many managerial implications. 56

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