How to use social media to deliver excellent customer service 6
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Contributor(s): Journal of Digital & Social Media Marketing. 5:2 (Summer 2017). pp. 139-145 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; 46Edition: Description: Content type: text Media type: unmediated Carrier type: volumeISBN: ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- SOCIAL MEDIA -- MARKETING -- DIGITAL MARKETING -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | LOC classification: | | 2Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Periodicals Section | Periodicals | HF5414.J68.2017 (Browse shelf) | Available | PER2035A |
ABSTRACT: Frequently, when brands consider their social media strategies, they focus on using social media platforms to run campaigns, share blog posts or amplify other important messages. Communicating via social media is largely seen as a function of a marketing or outreach team. Social media, however , also offer brand s a powerful way to connect directly with their audiences to deliver excellent customer service. Indeed , there is value in providing customers with answers to their questions through the same platform that they themselves have used. This paper will explore how brands can marry both marketing and customer service. 56
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