Three Dimensional 6
By: 4 0 16 [, ] | [, ] |
Contributor(s): Marketing Management. 15 (2) : March-April 2006. pp. 39-46 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; 46Edition: Description: Content type: text Media type: unmediated Carrier type: volumeISBN: ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- International markets; Cultural differences; Market strategy; Market entry; Market research -- -- -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | LOC classification: | | 2Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Periodicals Section | Periodicals | HF5415.13.M3522 (Browse shelf) | Available | PER 999E |
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ABSTRACT : Asia is one of the world's most dynamic regions and offers multiple opportunities for businesses and investors. One of the challenges faced by American and other Western multinational companies is a tendency to lump together these markets and assume that Asian consumers have similar tastes and preferences, moderated by different income levels. This is not only a shortsighted view, but also a risky assumption when entering these markets. Asian countries have distinct cultural, social and economic characteristics that affect consumer behavior, with consumers in Japan, Korea and China differing in brand orientations, attitudes toward domestic and foreign products, quality and price perceptions, and technology feature preferences. A comparative analysis of consumer behaviors can help companies identify effective marketing strategies, and enable them to successfully tackle these Asian markets. 56
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